Jaguar design chief Ian Callum rules out station wagons

Jaguar’s chief designer Ian Callum told journalists at the launch of the new F-Pace that the company won’t be making any more wagons… just crossovers.

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If you liked the idea of a Jaguar wagon and were secretly hoping that the British automaker might bring one over, we have some unfortunate news for you. Not only will the company not bring any wagons to the North American market, but according to design chief Ian Callum, it won’t be making any at all.


“The [wagon] market is massively shrinking. I’m very sad about it but it’s a very difficult market to justify,” Callum told
Automotive News Europe.


German automakers Audi, BMW, and Mercedes can make wagons work because their home market is the largest for wagons in the world and any wagons they sell elsewhere are just chocolate icing on the Black Forest cake. For its part, Jaguar has produced two wagon models in the X-Type and the previous XF Sportbrake.


That’s a shame in Jaguar’s case, because the
XFR-S Sportbrake was a heck of a ride that left us wondering why anyone would want something taller. Those of like mind, we suppose, will just have to content themselves instead with German wagons like the Audi A6 Allroad, BMW 3 Series, Mercedes E-Class, and Volkswagen Golf SportWagen – and hope that Volvo doesn’t get squeezed out of the wagon market as well.


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2017 Jaguar F-Pace Reveal | Autoblog Short Cuts

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