Isuzu to carry one vehicle for two years

In a last gasp of trying to remain relevant Isuzu will only carry the Ascender SUV until a new mid-size SUV is ready for the 2007 model year. Astonishingly in October Isuzu’s 360 U.S. dealerships sold 692 Ascenders. That’s less than two per location. AutoWeek also points out that Isuzu thinks they can survive because they have a lot of vehicles in service. Huh? They can survive on maintenance? That doesn’t seem like a sound business plan to me. Otherwise the company will plan everything they’ve got around the Ascender since the Rodeo is finally dead. I don’t see this working out but maybe that’s just me.

By dave.thomas@weblogsinc.com
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In a last gasp of trying to remain relevant Isuzu will only carry the Ascender SUV until a new mid-size SUV is ready
for the 2007 model year. Astonishingly in October Isuzu’s 360 U.S. dealerships sold 692 Ascenders. That’s less than two
per location. AutoWeek also points out that Isuzu thinks they can survive because they have a lot of vehicles in
service. Huh? They can survive on maintenance? That doesn’t seem like a sound business plan to me. Otherwise the
company will plan everything they’ve got around the Ascender since the Rodeo is finally dead. I don’t see this working
out but maybe that’s just me.