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An Italian site perusing Ferrari’s online media outlet found the screen you see above. At the end of the list of La gamma attuale — the current range — is a box captioned “600 GTB” accompanied by a “Coming soon” image.
The picture next to the “600 GTB” is a placemarker of Luca di Montezemolo above the caption 458 Italia which makes it look like the sitemasters were fiddling with the site’s layout. Ferrari has told a few media outlets that it was a “web developer’s mistake… and a “complete non-story.” Moving on then…
[Source: Quattroroute (translated)]