In case you missed it this morning, General Motors CEO Fritz Henderson made some big news just one month after the “new” GM emerged from bankruptcy protection.
First of all, Henderson announced that the GM FastLane blog would now be used to solicit feedback on new designs directly from customers. Over the next two years, GM will be launching 25 new models in its four remaining “core” brands (Chevrolet, Cadillac, Buick and GMC).
After the webcast ends, we’ll going over to the design dome for a preview of the new large XTS and small ATS models from Cadillac. The latter will slot in below the CTS and be aimed directly at the BMW 3-series with rear- and all-wheel drive. The XTS is expected to be based on a stretched Epsilon II platform.
The biggest bombshell is Henderson’s announcement that the “230” marketing campaign that’s been floating around for the past week is related to the Volt. The EPA has released a new methodology for determining a draft fuel economy standard for extended-range EVs like the Volt, and under this new procedure, the Volt will have a composite urban fuel economy rating of 230 mpg! On the electric side, the Volt will consume 25 kW/hours per 100 miles. That makes the Volt the first car ever to get a triple digit fuel economy rating.
According to Frank Weber, vehicle chief engineer for the Volt, the number is based on combined electric only driving, and charge sustaining mode with the engine running. He declined to get specific about the proportions, but did say that the urban cycle would be predominantly EV only. The EPA has been studying real world vehicle usage and is developing the formulas to try and provide a representative number of what most customers could expect to achieve. In addition to the composite number, the new EPA stickers will likely also get numbers for mileage in charge sustaining mode and electric efficiency in EV mode.
Stay tuned for more news from this morning’s event as it happens.
UPDATE: check out some more detail on the 230 mpg rating.
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Bob Lutz, Vice Chairman
Bob Lutz, Vice Chairman
The Chevrolet Volt “Freedom Drive” across the country concludes at Pier 92 during the annual Macy’s Independence Day fireworks display over the Hudson River in New York, Sunday, July 4, 2010. The “Freedom Drive” began four days and 1.776 miles ago in Austin, Texas where Chevrolet announced New York, New Jersey, Connecticut and Texas would join Michigan, California and Washington, D.C. as launch sites for the Volt later this year. (Photo by Emile Wamsteker for Chevrolet)
The Chevrolet Volt “Freedom Drive” across the country concludes at Pier 92 during the annual Macy’s Independence Day fireworks display over the Hudson River in New York, Sunday, July 4, 2010. The “Freedom Drive” began four days and 1.776 miles ago in Austin, Texas where Chevrolet announced New York, New Jersey, Connecticut and Texas would join Michigan, California and Washington, D.C. as launch sites for the Volt later this year. (Photo by Emile Wamsteker for Chevrolet)
Chevrolet announces Thursday, July 1, 2010 it is adding Texas, New York, New Jersey, and Connecticut to the launch markets for the Volt electric vehicle. The retail launch in Texas and New York will begin with Austin and New York City in late 2010. The balance of Texas and New York, as well as New Jersey and Connecticut, are scheduled to begin receiving Volts in early 2011. The Chevrolet Volt (pictured here) in front of the Texas State Capital in Austiin, Texas Wednesday, June 30, 2010. (Photo by Steven Noreyko for Chevrolet)
Chevrolet announces Thursday, July 1, 2010 it is adding Texas, New York, New Jersey, and Connecticut to the launch markets for the Volt electric vehicle. The retail launch in Texas and New York will begin with Austin and New York City in late 2010. The balance of Texas and New York, as well as New Jersey and Connecticut, are scheduled to begin receiving Volts in early 2011. The Chevrolet Volt (pictured here) in front of the Texas State Capital in Austiin, Texas Wednesday, June 30, 2010. (Photo by Steven Noreyko for Chevrolet)
A pre-production Chevrolet Volt passes a trolley while navigating the steep climbs of the San Francisco Bay area while on an engineering development drive Saturday, April 25, 2010 in San Francisco, California The Volt will be available in California during the last quarter of 2010. (Photo by Martin Klimek for Chevrolet)
A pre-production Chevrolet Volt drives near the Golden Gate Bridge while on an engineering development drive in San Francisco, California Saturday, April 25, 2010. The Volt will be available in California during the last quarter of 2010. (Photo by Martin Klimek for Chevrolet)
A pre-production Chevrolet Volt navigates the steep climbs of the San Francisco Bay area while on an engineering development drive Saturday, April 25, 2010 in San Francisco, California The Volt will be available in California during the last quarter of 2010. (Photo by Martin Klimek for Chevrolet)
The new Chevrolet Volt electric vehicle with extended range on display at Columbia University on Earth Day, Thursday, April 22, 2010 in New York, NY. (Photo by Todd Plitt for Chevrolet)
The new Chevrolet Volt electric vehicle with extended range drives through campus at Columbia University on Earth Day, Thursday, April 22, 2010 in New York, NY. (Photo by Todd Plitt for Chevrolet)
The new Chevrolet Volt electric vehicle with extended range drives through campus at Columbia University on Earth Day, Thursday, April 22, 2010 in New York, NY. (Photo by Todd Plitt for Chevrolet)
The Chevrolet Volt Freedom Drive across the country continues in Fairfax, Virginia Saturday, July 3, 2010 as the Volt participates in the annual Independence Day Parade. The Volt, an electric vehicle with extended range. will finish its four-day, 1,776 mile route in New York City on Sunday. (Photo by Mark Finkenstaedt for Chevrolet)
The Chevrolet Volt Freedom Drive across the country continues in Fairfax, Virginia Saturday, July 3, 2010 as the Volt participates in the annual Independence Day Parade. The Volt, an electric vehicle with extended range. will finish its four-day, 1,776 mile route in New York City on Sunday. (Photo by Mark Finkenstaedt for Chevrolet)
The Chevrolet Volt Freedom Drive across the country continues in Fairfax, Virginia Saturday, July 3, 2010 as the Volt participates in the annual Independence Day Parade. The Volt, an electric vehicle with extended range. will finish its four-day, 1,776 mile route in New York City on Sunday. (Photo by Mark Finkenstaedt for Chevrolet)
A pre-production Chevrolet Volt electric vehicle with extended range travels around Pier 92 during a media test drive in New York, NY on Monday, March 29, 2010. (Photo by Steve Fecht for Chevrolet) (3/29/2010)
A pre-production Chevrolet Volt electric vehicle with extended range travels around Pier 92 during a media test drive in New York, NY on Monday, March 29, 2010. (Photo by Steve Fecht for Chevrolet) (3/29/2010)
The first pre-production Chevrolet Volt rolls off the line at the Detroit-Hamtramck manufacturing plant Wednesday, March 31, 2010 in Detroit, Michigan. The pre-production versions of the Volt will not be sold at dealerships, but will be used to assure all steps in the production system will meet the quality targets set by the Volt engineering team. (Photo by John F. Martin for Chevrolet) (04/01/2010)
A Chevrolet Volt battery at the General Motors Global Battery Systems Lab in Warren, Michigan Wednesday, June 30, 2010. The Chevrolet Volt will offer customers an unprecedented standard 8 year/100,000 mile warranty on its lithium-ion battery. GM engineers have completed more than 1 million miles and 4 million hours of validation battery testing since 2007. Each Volt battery pack has nine modules and 288 cells. GM designed and engineered 99 percent of the 155 components in each battery. (Photo by John F. Martin for Chevrolet)
[Source: General Motors]