You can now Uber a Ford F-150 for tailgating at NFL games

Fans can get food, merchandise, and tickets delivered directly to them.

By Vineeth Patel
America’s toughest trucks are celebrating football’s toughest players. Ford and the National Football League are teaming up on a three-year partnership establishing Ford trucks as Official Truck of the NFL. Additionally, Ford is bringing a Built Ford Tough Tailgate Tour for fans to NFL games around the country. These experiences will give consumers access to their own Built Ford Tough Tailgates on Demand on game day, as well as hard-to-get game tickets. NFL fans also can enter the Built Ford Tough Toughest Ticket sweepstakes for a chance to win a pair of tickets to Super Bowl LI, plus an all-new 2017 Ford F-Series Super Duty customized to showcase their favorite NFL team. First-ever Built Ford Tough Offensive Line of the Week award will be given each Tuesday to league’s offensive line that best exhibits toughness, smarts and capability in prior week’s game.
America’s toughest trucks are celebrating football’s toughest players. Ford and the National Football League are teaming up on a three-year partnership establishing Ford trucks as Official Truck of the NFL. Additionally, Ford is bringing a Built Ford Tough Tailgate Tour for fans to NFL games around the country. These experiences will give consumers access to their own Built Ford Tough Tailgates on Demand on game day, as well as hard-to-get game tickets. NFL fans also can enter the Built Ford Tough Toughest Ticket sweepstakes for a chance to win a pair of tickets to Super Bowl LI, plus an all-new 2017 Ford F-Series Super Duty customized to showcase their favorite NFL team. First-ever Built Ford Tough Offensive Line of the Week award will be given each Tuesday to league’s offensive line that best exhibits toughness, smarts and capability in prior week’s game.
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Ford F-Series NFL Sponsorship Side Exterior
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Ford F-Series NFL Sponsorship Side Exterior
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Ford F-Series NFL Sponsorship Ford's Mark Laneve and Roger Goodell
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Ford F-Series NFL Sponsorship Ford's Mark Laneve, NFL Hall of Famer Anthony Munoz, and NFL Commissioner Roger Goodell
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Ford F-Series NFL Sponsorship NFL Hall of Famer Anthony Munoz and Ford's Mark Laneve
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Ford F-Series NFL Sponsorship Side Exterior
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The
Ford F-Series has been named as the official truck of the NFL, whatever that means. To kick things off, the automaker is giving fans in New York the ability to order a “Built Ford Tough Tailgate Truck” on demand through
Uber. The NFL-backed tailgate F-Series trucks will bring fans tailgate food, tickets, and merchandise.


The ability to get a tailgate truck through Uber is currently limited to New York, but Ford will also offer a tailgate tour in various cities where NFL fans can win tailgate parties, tickets to games, and access to their own Ford tailgate truck. The sponsorship is for three years and includes America’s best-selling truck, the Ford F-150, along with the automaker’s Super Duty trucks.


Ford is also giving NFL fans the ability to enter the “Built Ford Tough Toughest Ticket” sweepstakes for a chance to win Super Bowl LI tickets, along with a new 2017 Ford F-Series Super Duty decked out to showcase the winner’s favorite football team.


The NFL has partnered with various automakers in the past, with the most recent being a four-year deal with Hyundai in 2015. The Korean automaker is currently the official car, SUV, and luxury vehicle of the NFL, which conveniently leaves a spot for Ford’s F-Series trucks to slot into.
Hyundai took the sponsorship from General Motors, which had been a sponsor since 2001.


Ford’s new sponsorship comes at the perfect time as the new season official starts tomorrow with the Carolina Panthers taking on the Denver Broncos.


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