While most automakers are clawing and scratching for every possible sale, it sounds like Ferrari is content in losing a few potential customers in the name of better exclusivity and higher profits. Autocar reports that Ferrari chairman Luca di Montezemolo recently stated that the Italian automaker hopes to sell fewer than 7,000 units globally in 2013 compared to last year’s tally of 7,318.
2013 Ferrari F12 Berlinetta steering wheel controls
2013 Ferrari F12 Berlinetta
2013 Ferrari F12 Berlinetta steering wheel controls
2013 Ferrari F12 Berlinetta
2013 Ferrari F12 Berlinetta gauges
2013 Ferrari F12 Berlinetta
2013 Ferrari F12 Berlinetta tachometer
2013 Ferrari F12 Berlinetta
2013 Ferrari F12 Berlinetta digital display
2013 Ferrari F12 Berlinetta
2013 Ferrari F12 Berlinetta speedometer
2013 Ferrari F12 Berlinetta
2013 Ferrari F12 Berlinetta auxiliary gauges
2013 Ferrari F12 Berlinetta
2013 Ferrari F12 Berlinetta auxiliary gauges
2013 Ferrari F12 Berlinetta
2013 Ferrari F12 Berlinetta digital display
2013 Ferrari F12 Berlinetta
2013 Ferrari F12 Berlinetta digital display
2013 Ferrari F12 Berlinetta
2013 Ferrari F12 Berlinetta vehicle dynamics display
2013 Ferrari F12 Berlinetta
2013 Ferrari F12 Berlinetta badge
2013 Ferrari F12 Berlinetta
2013 Ferrari F12 Berlinetta transmission controls
2013 Ferrari F12 Berlinetta
2013 Ferrari F12 Berlinetta dash vents
2013 Ferrari F12 Berlinetta
2013 Ferrari F12 Berlinetta pedals
2013 Ferrari F12 Berlinetta
2013 Ferrari F12 Berlinetta door handle
While most automakers are clawing and scratching for every possible sale, it sounds like Ferrari is content in losing a few potential customers in the name of better exclusivity and higher profits. Autocar reports that Ferrari chairman Luca di Montezemolo recently stated that the Italian automaker hopes to sell fewer than 7,000 units globally in 2013 compared to last year’s tally of 7,318.
As a part of this plan, Ferrari will be slowing its production lines and trying to create a balanced market for its cars in the US, the Middle East, Europe and China – the latter two being the automaker’s biggest markets. Montezemolo also said that Ferrari would not be expanding its model lineup with SUVs, sedans or small cars.