Elon Musk announces the birth of a boring company

Nobody is really sure if Musk is serious or not.

Tesla Motors CEO Elon Musk speaks at a press conference during the 67th International Astronautical Congress in Guadalajara, Mexico on September 27, 2016. / AFP / HECTOR GUERRERO (Photo credit should read HECTOR GUERRERO/AFP/Getty Images)
Tesla Motors CEO Elon Musk speaks at a press conference during the 67th International Astronautical Congress in Guadalajara, Mexico on September 27, 2016. / AFP / HECTOR GUERRERO (Photo credit should read HECTOR GUERRERO/AFP/Getty Images)
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When Elon Musk tweets, people listen. So when Musk casually announced that he was so sick of sitting traffic that he decided to start a tunnel boring company, the internet collectively took pause. Was he serious, or joking? He’s serious, according to his followup tweet.



Now, it should be noted that we’re still not really sure if Musk is kidding. But if he’s not, his new tunneling venture, which he tweeted “shall be called The Boring Company” already has a great slogan: “Boring, it’s what we do.” As if to banish any further thought that he might not be serious about his new digging venture, his brief Twitter bio now reads: “Tesla, SpaceX, Tunnels (yes, tunnels) & OpenAI.”


If you’re like us and don’t know anything about tunnel boring machines,
here’s the Wiki link. So, you know, you can catch up on the happenings of Musk’s upcoming boring competition. Maybe.


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