Budweiser, Lyft partner to provide rides in Prohibition-era cars

When you’ve had a few
Budweisers, the responsible thing to do is hail a
Lyft. When you’ve been drinking Budweiser’s Prohibition-era recipe, why not hitch a ride in a 1930s car to celebrate the repeal? If you’re in Manhattan on Wednesday, Oct. 25, you’ll be able
to do just that, as Lyft will offer a “Bud Vintage Mode” in honor of the brewery’s limited-edition 1933 Repeal Reserve lager.

The recipe is one Adolphus Busch created before Prohibition, but was never widely released because of the ban. Now, Budweiser will finally sell the throwback suds nationwide, and will promote it by bringing a number of antique cars to the Lyft fleet in Manhattan, including a 1936 Riley Kestrel and 1937 Packard Sedan.

Lyft users can
sign up for Bud Vintage Mode online to reveal it in their Lyft app. Requesting a ride through the mode on Wednesday, from 3 to 7 p.m., gives the user the chance to get a 15-minute ride in one of the cars, but they’ll have to sign a release and waiver in order to ride. Users will also get a $10 ride credit. The cars will be available in the West Village, East Village, Union Square, Flatiron and Chelsea.

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