Audi Roadjet features concept sound system from B&O

The renowned audiophiles at Bang& Olufson developed a 14-speaker, 1,000-watt sound system for Audi called the Advanced Sound System, or A.S.S. (too funny), which can be ordered with an A8 or S8.

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The
renowned audiophiles at Bang & Olufson developed a 14-speaker, 1,000-watt sound system for Audi called the Advanced
Sound System, or A.S.S. (too funny), which can be ordered with an A8 or S8.

A newer version of A.S.S.
debuted on Audi’s Roadjet Concept
at the Detroit auto show that features Acoustic Lens Technology. Developed to better disperse high frequencies in
the car, these ACT speakers automatically rise out of the dashboard of the car to deliver the same high fidelity audio
experience to any occupant of the car.

An A.S.S. system will set you back about $7,000. That’s a drop
in the bucket compared to the $118,910 you might spend on an A8 L W12 quattro, so what the hell? You only live once.

[Source: Audi and Fourtitude]