Volvo's power of positive thinking

The new Volvo S40 sedan and V50 wagon are selling 20 percent below sales projections and executives at Volvo aren’t too glum. The weak U.S. dollar has boosted the two car’s sticker prices beyond where Volvo would like them to be. There is a slight overlap between a well-equipped S40 and the base S60, so for 2006 the base S60 will be eliminated. We bet their Prozac-like smiles wouldn’t be so big if they weren’t able to sell the small cars in European markets for good profits.

By avant1963@cheersandgears.com
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The new Volvo S40 sedan and V50 wagon are
selling 20 percent below sales projections and executives at Volvo aren’t too glum. The weak U.S. dollar has boosted
the two car’s sticker prices beyond where Volvo would like them to be. There is a slight overlap between a
well-equipped S40 and the base S60, so for 2006 the base S60 will be eliminated. We bet their Prozac-like smiles
wouldn’t be so big if they weren’t able to sell the small cars in European markets for good profits.