Smart Car is growing, in debt

Mercedes Benz’s Smart division sales are growing but so are its losses. Guesses are the Smart brand cost $1 billion initially and has lost more than $2 billion since 1998. This report, released by DCX’s CFO, raised questions about the staying power of the brand as they are preparing dealers for the launch of the ForMore in the United States. The new head of the Smart division, Ulrich Walker, tried to put out the flames. “(I)ts existence is not in question.” Smart is expected to sell over 160,000 cars world-wide this year.

By avant1963@cheersandgears.com
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Mercedes Benz’s Smart division sales are growing but so are its losses. Guesses are the Smart brand cost $1 billion
initially and has lost more than $2 billion since 1998. This report, released by DCX’s CFO, raised questions about
the staying power of the brand as they are preparing dealers for the launch of the ForMore in the United States. The
new head of the Smart division, Ulrich Walker, tried to put out the flames. “(I)ts existence is not in question.” Smart
is expected to sell over 160,000 cars world-wide this year.