We have already put up a couple pictures of the 9-5’s face lift. New photos, however, reveal that the face of the
updated 9-5 will borrow heavily from the 9-X concept. The update is meant to extend the current car’s life until the
replacement arrives on the scene for 2008. The next generation 9-5 will be based on the Opel Vectra (Saturn Aura), but
as a larger variant.
The new styling is actually very attractive, especially compared to the current model. Styling is not the only thing that will save Saab, though.
Content and pricing will also have a major impact on Saab?s sales. It seems that Saab will really have to watch their
pricing in order for their situation to improve. Without AWD in the 9-3 and 9-5, they are better off pricing themselves
slightly below Acura and Volvo to gain a larger following. Before the Employee Discount program, Saabs were
especially expensive considering the overall package and their competition.