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No that’s not the silk sheets from my luxurious hotel room in Frankfurt. It’s the cover that’s hiding Jaguar’s XK
coupe.
Jaguar?s new strategy is to build beautiful fast cars, that you could take your luggage in. That?s probably an over
simplification, but it?s appropriate to consider how that ties into their heritage. The XK is a beautiful sedan, and
with the right pricing and performance, will be a success in the market. There is enough heritage in the XK to let you
know it?s bloodline, without making you feel like you?re driving a retro model.