Jaguar gets a new advertising campaign

Jaguar’s advertising is getting a facelift, but unfortunately it probably won’t carry the tagline created by the mental patients in the movie “Crazy People”. In the words of the company’s managing director, the ads will associate the luxury brand with “warmth, style, glamour, refinement, fast cars and looking goddamn beautiful”. How music from Massive Attack and Spoon fits into all of this, I have no idea, but I guess us alternative-types are getting older and, presumably, richer.

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Jaguar’s advertising is getting a facelift, but unfortunately it probably won’t carry the tagline created by the
mental patients in the movie “Crazy People”. In the words of the company’s managing director, the ads will associate
the luxury brand with “warmth, style, glamour, refinement, fast cars and looking goddamn beautiful”. How music from
Massive Attack and Spoon fits into all of this, I have no idea, but I guess us alternative-types are getting older and,
presumably, richer.