Free coffee, would you like a Mercury Milan with that?

You know that dating service called “It’s Just Lunch?” The company tries to pair you up with somebody who by all estimates you should like, and you have a meal together without the threat of it turning into the night that never ends. Mercury is taking much the same approach as it buys folks coffee, treats them to a free haircut, and spreads other random acts of kindness simply in exchange for asking them to check out the new Milan. Rather than wait for consumers to visit a Mercury showroom, Mercury is taking its newest mid-size sedan to the coffee houses, barber shops, nail salons, and other locales in five cities around the country. At a recent visit to Mums& Pops cafe in Phillly, admirers of the vehicle were invited to sit inside to appreciate the fit and finish with their free cup o’ Joe and were also invited into a dealership for a test drive by way of a $50 voucher.

By Erin Mays
Get Autoblog in your Google feed
Preferred SourceGoogle Discover

You know that dating service called “It’s Just Lunch?” The company tries to pair you up with somebody who by all
estimates you should like, and you have a meal together without the threat of it turning into the night that never
ends. Mercury is taking much the same approach as it buys folks coffee, treats them to a free haircut, and spreads
other random acts of kindness simply in exchange for asking them to check out the new Milan.

Rather than wait for consumers to visit a Mercury showroom, Mercury is taking its newest mid-size sedan to the coffee
houses, barber shops, nail salons, and other locales in five cities around the country. At a recent visit to Mums &
Pops cafe in Phillly, admirers of the vehicle were invited to sit inside to appreciate the fit and finish with their
free cup o’ Joe and were also invited into a dealership for a test drive by way of a $50 voucher.