We love reading Forbes, usually for their entertainment values. Like when they picked Audi A4 as one of the best
cars for college students and like when they decided “I’m ready to buy now” is something you should never say to a
dealer…boy, those guys really do have a sense of humor. This time, it’s a comedy of a different sort. While researching
for a story, we stumbled upon Forbes review of the 2006 Cadillac CTS, titled “Sharp looking, But Shallow”, in which
they jumped all over its poor interior (which we couldn’t agree more) — but the funny part is, the articles is
completely surrounded by THREE Cadillac banners. In industry terms, this type of ad placement is called a
“road-block” or “take-over”, and general rule of thumb is you want to make sure there is no negative content on the
page where you are doing this type of ad placement — it’ll be like a TV salesman going in depth about how a TV sucks
and then offers to “cut a good deal” for you.
Would someone please send this to the agency before they get fired?