Do we really need another SRT-10?

Yes, Dodge announced yesterday that it will produce a 4-door, crew cab version of the 500-horsepower SRT-10 pickup.

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Yes, Dodge announced yesterday that it will produce a 4-door, crew cab version of the 500-horsepower SRT-10 pickup.
Why in the world is the auto-maker adding another vehicle that according to them will only sell a few thousand units?
“(The trucks) are obviously not mainstream,” Chrysler CEO Dieter Zetsche said as he announced both the new SRT-10 and a
new Dodge Ram Power Wagon. “They’re for enthusiasts.” We just want to meet an actual buyer and ask him why they spent
$45,000 on a 500-hp truck instead of a new Vette.