Chrysler really, really wants to keep making money off the 300C

What do you do when you have a smash hit vehicle? You try and milk it for all it’s worth. If a SRT version wasn’t
enough, the execs at Chrysler are now trying to make a convertible 300C a reality. It would be similar in many respects
to the ASC Helios shown at the Detroit Auto Show this year. The vehicle isn’t structurally sound enough to support a
convertible model exactly like the ASC version. But the company is looking into a business case for refitting it to
handle a drop-top. Quote of the story “marketing is in the middle of their analysis asking, ‘Is this really something
the world wants and needs?’ ” No one, and I mean no one, needs a convertible ever, let along a 300. Plus wouldn’t
Chrysler have a ton of convertibles if this happened? PT Cruiser, Crossfire and Sebring?

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