Italian design house Ares Design is joining the ranks of specialists yearning to convert the Tesla Model S sedan into a shooting brake, releasing an image of an attractive, sporty wagon that slots somewhere in-between the two previous conversions we've seen and probably hews closest to the car's original design. But Ares is also upping the ante by saying it intends to give the Model S interior a far more luxurious makeover.

Ares credits the concept's inspiration to CEO Dany Bahar. He drove a Model S every day and, "while he could appreciate its performance and technology, felt that it was somewhat limited by its hatchback design and what he felt was a lack of quality in the car's execution." He also "felt that the quality of the interior was letting the car down and certainly not up to the same quality as rivals such as Mercedes or BMW." OK then.

Ares is now engaged in stripping down the 2017 Model S, which will be rebuilt with carbon fiber and aluminum panels. The interior will be redone with Nappa leather to give it a more luxurious feel, Ares says. No powertrain performance upgrades are planned, though Ares will equip it with the firm's own 21-inch wheels. The design outfit holds up the Porsche Panamera, Audi RS6 and Mercedes-AMG E63 as luxury standard-bearers in the segment.

  • Image Credit: Niels van Roij Design
  • Image Credit: Niels van Roij Design
  • Image Credit: Niels van Roij Design


It's the third conversion we've seen recently for the Model S. Dutch customizer RemetzCar, under designer Niels van Roij, is developing a highly sculpted shooting brake Model S that is supposed to go on sale next month. It was followed by British firm Qwest Norfolk, which has developed a wagon version with a hatchback more in line with a Subaru Outback, the better for transporting one of the firm's founders' dogs.

  • Image Credit: Qwest Norfolk
  • Image Credit: Qwest Norfolk
  • Image Credit: Qwest Norfolk
  • Image Credit: Qwest Norfolk
  • Image Credit: Qwest Norfolk


Ares says prices will run from 200,000 to 250,000 euros, or about U.S.$249,000 to $311,575, when it goes on sale in early summer. A spokeswoman for the firm confirms the price includes the cost of a factory Model S.

Related Video:


Share This Photo X