The 2018 BMW M5 starts at $103,595, which, in case you're interested, works out to $172 per horsepower. The last BMW M5, which powered two fewer wheels and came with 40 less horsepower, was $95,095. That's $207 per pony, so by this metric the new 2018 M5 is a bargain. More driven wheels! More brute power! Less relative cost! The relentless march of progress, embodied in BMW's iconic M product.
There are other general improvements to help justify the price creep, mainly improved handling hardware including firmer anti-roll bars and extra chassis bracing. The track is slightly wider, too.
If you're interested in one of the First Edition cars BMW previously announced, we don't have pricing info yet but we'll share it when it's available.