The dealerships in question are Bugatti Manhattan and Bugatti Miami. They both form part of larger multi-brand dealerships: Manhattan Motorcars and Braman Motors, respectively. And they are the first to feature the new showroom design penned in Molsheim for Bugatti dealers around the world. The dedicated showrooms promise to offer customers the chance to see a car up close, steep themselves in the lore and history of the brand, and customize their own like they would at the factory in Alsace. Following the New York and Florida dealers, the design is already set to proliferate to new showrooms in Munich, Monaco, and Tokyo in the coming months. The marque currently has 27 dealers in 13 countries around the world.
In the case of Manhattan Motorcars, the Bugatti showroom forms just one part of its new location at the corner of 51st Street and 11th Avenue in the neighborhood known as Hell's Kitchen. The area also features dedicated showrooms for Bentley, Lamborghini, and Porsche – other high-end auto brands which, like Bugatti, fall under the Volkswagen Group umbrella. The dealer, which is now celebrating its 20th anniversary, also handles Rolls-Royce, Koenigsegg, and Lotus. The new five-story complex offers 150,000 square feet of showroom space, of which the Bugatti section takes up less than 1,000. Little wonder, since it has at most one model to display – and currently has none.
- The two US dealers are the first in the world to have French super sports car manufacturer's new showroom design
- New York dealer also moves to new address in Manhattan
- Other global showroom locations with the new brand design are to follow
- Bugatti Board of Management Member Stefan Brungs: "The new showroom concept is a fundamental investment in the future of our brand."
Molsheim/New York City/Miami, November 6, 2015. Thursday night, Bugatti celebrated two premieres: The dealer partners of the French super sports car brand in New York City and Miami, Manhattan Motorcars and Braman Motors, opened the first showrooms in the world with the new brand design developed by Bugatti for its dealers. At the same time, Manhattan Motorcars moved to an attractive new location on Manhattan's West Side, only a few blocks south of Central Park. In the near future, other locations around the world will present the new brand design as well. Currently, Bugatti has 27 dealers in 13 countries.
"North America is a very important market for Bugatti. About a quarter of our Veyron series, which is sold out, is located in North America and customers here are showing phenomenal interest in the next Bugatti super sports car. Its development is running at full speed," said Dr. Stefan Brungs, Member of the Board of Management of Bugatti Automobiles S.A.S. responsible for Sales, Marketing, Customer Service and Brand Lifestyle, at the inauguration of the new showroom in Manhattan. "Our new showroom design impressively demonstrates the success of our brand at our dealer locations. This is a fundamental investment in the future of the brand."
Maurizio Parlato, Chief Operating Officer (COO), Bugatti of The Americas, honored the commitment of the dealers in his region: "Bugatti is the world's most exclusive super sports car brand. Our partners are proud to be the first to have implemented our new showroom design. They have demonstrated tremendous passion and enthusiasm for Bugatti as well as strong confidence in the brand."
Bugatti Manhattan has a showroom area of 92 m² (almost 1,000 sq ft) at 711 Eleventh Avenue. Bugatti Miami now has a showroom with an area of 240 m² (almost 2,600 sq ft) at its well-known address at 2060 Biscayne Boulevard.
The new showroom concept was developed to provide visitors to dealerships throughout the world with the special brand experience that customers and guests enjoy at Bugatti's headquarters in Molsheim, France. The newly designed Bugatti showrooms are easy to recognize; the contemporary presentation is dominated by blue, Bugatti's brand color, with distinctive lines and clear surfaces reminiscent of Bugatti super sports cars.
"Our showroom concept allows people to experience our brand values Art, Forme, Technique and projects the flair of Molsheim into the world," Stefan Brungs explains. "We have created an exclusive and luxurious atmosphere for customers, focusing on the technical fascination of our brand and on its long and impressive tradition."
There is a heritage section devoted to the brand values of Bugatti. In Manhattan and Miami, three wall-mounted steles each highlight one of the three facets. Each stele has a monitor with films and animations presenting the brand value concerned. The digital content is underscored by impressive exhibits in a presentation area.
Product information and presentations as well as highlights from the history of the Bugatti marque can be called up on a horizontal communication strip running along the wall. In addition, customers can configure their new Bugatti here. The whole system can be controlled intuitively from an iPad or tablet after customers have taken a seat in the comfortable lounge area. The lounge features furniture from Bugatti Brand Lifestyle designed especially for the brand's new showrooms. The customized, authentically-shaped armchairs are made from the finest leather and blue exposed carbon fiber with high-grade materials and workmanship like those used for a Bugatti super sports car. The sides are decorated by the EB logo.
A white brand wall with sweeping curves and adaptable background lighting with Bugatti's red oval logo, the so-called macaron, forms the backdrop for the star of each showroom – the world's most powerful production super sports car.
Further showrooms are due to open in Munich, Monaco and Tokyo over the next few months. With 27 dealers in 13 countries, Bugatti is now a global player.
MANHATTAN MOTORCARS GRAND OPENING MARKS NEW YORK CITY'S NEWEST FLAGSHIP AUTOMOTIVE DESTINATION
- Bentley, Bugatti, Lamborghini and Porsche brand executives join in opening new Manhattan-based luxury dealership
- Showroom features 150,000 square feet of retail, service, office and storage space with a roof featuring 360-degree city views
New York, NY, November 6, 2015 -- Executives from four of the world's most exclusive luxury automotive brands gathered in Manhattan yesterday evening to celebrate the grand opening of Manhattan Motorcars' new flagship dealership. Bentley, Bugatti, Lamborghini and Porsche all have brand-specific retail space in the facility located at the corner of 51st Street and 11th Avenue. As a result, Manhattan Motorcars' newest location serves as a one-stop destination for New York City's most discerning car collectors and enthusiasts.
"Our goal was to create a flagship luxury experience whether you're an enthusiast shopping for branded goods or a car collector looking to place a bespoke vehicle order," said owner and dealer principal Brian Miller. "Most of our clients own vehicles from multiple brands so this unified showroom approach allows us to offer unprecedented convenience and industry-leading service."
The five-story facility, which includes 150,000 square feet of showroom space, offices, and vehicle storage, required more than 500,000 man-hours to complete. The design vision was to deliver a unique footprint among luxury automotive dealers in the heart of Manhattan. The facility features a modern lounge with a large panoramic glass wall overlooking the service center and a rooftop with 360-degree views from the Hudson River to Midtown.
The event included keynote speeches from Detlev von Platen, Porsche Executive Member of the Board, Sales and Marketing; Kevin Rose, Board Member for Sales, Marketing and Aftersales, Bentley Motors Ltd.; Stephan Winkelmann, President and CEO, Automobili Lamborghini SpA; and Dr. Stefan Brungs, Member of the Board of Management of Bugatti Automobiles S.A.S. responsible for Sales, Marketing, Customer Service and Brand Lifestyle. A ribbon cutting ceremony to commemorate the occasion followed.
"With a unique open showroom, customer lounge and rooftop event space offering breathtaking views, the new Manhattan Motorcars will enable customers to see, touch and experience Porsche as never before," said Detlev von Platen, Porsche Executive Board Member, Global Sales and Marketing. "There is no better place to present this type of flagship dealer experience than New York City, the birthplace of Porsche in the U.S. Congratulations to Brian Miller and team on a job well done."
Bentley's showroom neighbors Porsche and also has its own street entrance, as does Lamborghini. Each brand's space is joined by a hallway that serves as the ground floor's main corridor.
"We are proud to stand with Brian Miller as a long-time partner, in a new showroom that has been designed to give our customers a bold, clear and contemporary vision of the Bentley brand. Just in time for the Bentayga to enter the market next year, our Bentley Manhattan showroom is finished with the same level of luxury for which our cars are renowned," said Kevin Rose, Board Member for Sales, Marketing and Aftersales, Bentley Motors Ltd.
The Lamborghini space features accommodations for three cars, an Italian espresso bar as well as selections from its Collezione Automobili Lamborghini fashion line.
"Lamborghini Manhattan has found a great new home in Manhattan Motorcars' new facility. This building reflects the importance of New York in the global luxury market," said Stephan Winkelmann, President and CEO, Automobili Lamborghini. "This is an ideal place to debut our new Huracán Spyder to local clients."
Bugatti is boasting a showroom area of around 1,000 sq ft featuring the new design of the French luxury brand. The showroom is a contemporary presentation dominated by blue, Bugatti's brand color, with distinctive lines and clear surfaces reminiscent of Bugatti super sports cars. The concept was developed to provide visitors with the special brand experience felt when visiting Bugatti's headquarters in Molsheim, France.
"This is a very important market for Bugatti and customers in North America are showing phenomenal interest in the next Bugatti super sports car, "said Dr. Stefan Brungs, Member of the Board of Management of Bugatti Automobiles S.A.S. responsible for Sales, Marketing, Customer Service and Brand Lifestyle. "Our new showroom is an exclusive and luxurious atmosphere for our customers demonstrating the success of our brand at our dealer locations. We thank Brian Miller and Manhattan Motors for their investment in the future of our brand."
In addition to serving as a landmark in Hell's Kitchen, the new store also caps Manhattan Motorcars 20th anniversary.