According to WYFF4, Greenville was chosen because of CEO Richard Smith's ties to the area. Smith played football for Clemson (about 30 miles from Greenville), which, as the report says, took him to Europe where he eventually worked his way up the Roding ladder. The German company will work at the Clemson University International Center for Automotive Research (CU-ICAR) campus – CU-ICAR is also where the Mazda Deep Orange 3 concept was built. Greenville is also about 30 miles from BMW's Spartanburg assembly plant, and even though BMW is the engine supplier to the Roadster 23, this relationship doesn't seem to have played a role in Roding's move to SC.
As for the car itself, the mid-engine Roadster sounds like a blast to drive with its 320-horsepower output and 2,090-pound curb weight. Smith said production of the car "will come later" somewhere in the Southeastern US, but no timeframe for that was given. Scroll down for the video news report.