That's the gist of a survey released by carsharing leader Zipcar, which says young people between 18- and 34-years-old are more likely to be disrupted by the loss of their phone or computer than their car. Many of those surveyed indicated that they often use smartphone apps to reduce driving, either by finding public-transportation methods or communicating with friends virtually rather than in person. Details are in Zipcar's press release, below.
These results mirror those from a similar Zipcar study released 14 months ago, when 55 percent said they were "actively" trying to drive less. That was an increase from 2010, when the number was 45 percent. People between 18 and 34, aka "Millennials," are also about twice as likely to use transportation-related apps than those over 45. The new poll, conducted last December by KRC Research, surveyed about 1,000 people, many of which own pork-pie hats, we suspect.
World's Leading Car Sharing Network Reveals Latest Trends with Millennials and Technology
CAMBRIDGE, Mass., Feb. 28, 2013 /PRNewswire/ -- Zipcar, Inc. (Nasdaq: ZIP), the world's leading car sharing network, released the findings an independent study of Millennials (18-34-year-olds), which examines the attitudes and behaviors of this generation related to urban transportation, technology and car ownership. Overall, the study found that the increasing availability of on-demand mobility services (such as car sharing, ride sharing and vehicle sharing) helps many Millennials drive less and makes it easier to for them to live without owning a car.
The study, conducted in December 2012 by KRC Research, reveals that mobile devices and on-demand transportation apps are more important to Millennials than car ownership:
Nearly two in three (65 percent) of Millennials say losing their phone (30 percent) or computer (35 percent) would have a greater negative impact on their daily routine than losing their car (28 percent).
One in four Millennials (25 percent) say transportation apps have reduced their driving frequency, compared to less than 12 percent of those 45+.
Millennial Social Trends: Teched Out, Not Stressed Out
Some say Millennials are too stressed out to take time for themselves these days. Zipcar's survey indicates that they're simply savvy and taking advantage of technology and convenience:
- Nearly three quarters (73 percent) of Millennials would rather shop online than drive or ride public transit to the store.
- Nearly half (47 percent) of Millennials sometimes choose to spend time with friends online instead of driving to see them in person.
In addition to the influence of technology and availability of alternatives discussed above, the study found that more traditional influences – like the high cost of car ownership and environmental concerns associated with excessive driving – are compelling many Millennials to drive less.
"Mobility has defined new expectations for Millennials," said Jonathan Yarmis , Principal Analyst at Yarmis Group. "They are used to getting what they want, when they want it and mobility solutions are changing the way they decide how to get from one place to another. Having transportation services on-demand is becoming essential to serve the expectations of this new generation."
The third annual Millennials study included 1,015 adults nationwide, age 18 and over, with 980 licensed drivers. Conducted between December 6 and December 9, 2012, the online study utilized data weighted by demographic variables to match the U.S. Census. Full study and results can also be viewed at: http://www.slideshare.net/Zipcar_Inc/millennial-slide-share-final-16812323
Zipcar is the world's leading car sharing network with more than 777,000 members and nearly 10,000 vehicles in urban areas and college campuses throughout the United States, Canada, the United Kingdom, Spain and Austria. Zipcar offers more than 30 makes and models of self-service vehicles by the hour or day to residents and businesses looking for smart, simple and convenient solutions to their urban and campus transportation needs. More information is available at www.zipcar.com.
Photos and b-roll footage are available for media purposes at www.zipcar.mediaroom.com.