Luxury automakers are always trying to find ways to pamper car owners, and now Lincoln is getting into the game by offering its Sync Services complimentary for three years on all 2013 models. Based on Sync, this technology can give automated information such as turn-by-turn directions and traffic updates, as well as news, stock and weather updates. It also has 24-hour live operator assistance for when users want to talk to a real person.

Lincoln Sync Services joins the ranks of BMW Assist, Mercedes-Benz MBrace, Lexus Enform and Infiniti Personal Assistant, and after the three years of free service, users must pay $199 per year. Lincoln points out that Lexus only offers Enform free for one year and then charges just over $260 per year after that.

Scroll down to read more about Lincoln's in-car concierge service.
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Lincoln SYNC Services Provides Personal Touch With Unlimited Live Operator Assist

-Included with every Lincoln, Lincoln SYNC Services provides live, unlimited operator assist at no charge for the first three years of ownership

-Lexus charges almost $300 annually for similar service one year after purchase

-Lincoln SYNC Services provides access to information about traffic, news, sports, weather, stock quotes and movie listings along with business searches and turn-by-turn directions

DEARBORN, Mich., Nov. 7, 2012 – Live operator assistance through Lincoln SYNC Services is one more element of a warmer, more personal experience that will be a cornerstone of the reinvented brand.

Lincoln SYNC Services, included with every Lincoln, including the all-new MKZ premium midsize sedan, provides unlimited live operator assist for the first three years of ownership at no cost. This means customers can talk live to operators around the clock when seeking directions or searching for business addresses.

"The operator-assist feature of Lincoln SYNC Services gives customers personal service, which is the hallmark of our brand," said Kim Cape, Lincoln Marketing manager. "As Lincoln continues its reinvention, we are focused on delivering outstanding, personalized service starting when a potential client begins to learn about our cars and at every step of the buying and ownership experience."

Other luxury competitors begin charging several hundred dollars for similar service after a one-year trial period. A comparable Lexus package, for example, starts at $264.90 per year after one year.

Lincoln SYNC Services is part of a growing list of cloud-based driver assistance features offered by Lincoln aimed at delivering a personalized experience.

How it works
Cloud-based, on-demand, voice-activated Lincoln SYNC Services provides access to information about traffic, news, sports, weather, horoscopes, stock quotes and movie listings along with business searches and turn-by-turn directions. The "send to" SYNC features allow customers to send a location/address from to their car.

Seventy percent of all SYNC Services calls are for business searches and from those seeking turn-by-turn directions, said David Gersabeck, product manager, SYNC Services.

Using advanced vehicle sensors, integrated GPS technology and comprehensive map and traffic data, the Lincoln SYNC Services automated voice recognition system delivers turn-by-turn directions to the user. Further, with access to more than 14 million business listings, Lincoln SYNC Services directs users to the businesses they seek. Operator Assist works with both the business search and directions options.

At any time during a business search or directions interaction between the user and the Lincoln SYNC Services automated system, the user can say, "Operator" and connect to a live operator.

"This is more than getting from point A to point B," said Gersabeck. "It's about delivering a level of connectivity that provides fast, hands-free connections to businesses or residences without the need for drivers to take their eyes off the road."

When a live operator assists with a business search, the user can choose to receive turn-by-turn directions to the business, receive a text message with name, address and phone number information about the business (applies to certain phone carrier networks), or be directly connected to the phone number of the business. When a live operator assists with address entry, the user can have the directions sent directly to the vehicle.

The live operator services are provided by MyAssist, a leading live assistance and telematics service company for individuals and businesses based in Stevens Point, Wis.

About Lincoln
Lincoln is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match. Lincoln will introduce four all-new vehicles in the next four years. Follow us on Facebook at

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