Ford wants to let the entire world have a shot at test driving the redesigned 2012 Focus. The automaker has announced a new contest that is designed to give interested folks a shot at some time behind the wheel of the compact car. The contest is being held via Ford's Focus fan page on Facebook. Prospective entrants are invited to upload videos explaining why they should be invited to test drive the new Focus, a setup that reminds us quite a bit of the Blue Oval's wildly successful Fiesta Movement.
This is not your average test drive, however, as winners will be flown to an as-yet-determined location in Southern Europe. It's not just about the car, either, as select participants will be given their market-equivalent of $10,000 to donate to a charity that they're passionate about. In all, Ford plans to provide $500,000 for the driver-chosen charities. Ford is tagging this event as the chance to "start more than a car."
One hundred participants from around the globe will be invited to drive the brand-new Ford Focus and donate a large sum of money. The winners will be chosen based on the creativity of their entries, social media networking skills and the overall number of votes they receive. If you are interested in participating, head over to Facebook.com/FordFocus.
- Ford calls on bloggers, social media mavens and Facebook friends to join an early test drive of the all-new Ford Focus and share their experiences with friends and followers
- Selected participants will receive the local-market equivalent of $10,000 for a charitable cause, with up to $500,000 in total contributions around the world
- Video applications now being accepted via Facebook for Ford Focus Global Test Drive
Dearborn, Mich., Oct. 21, 2010 – In the Ford Focus Global Test Drive, everyone wins.
Ford Focus engineers get rapid feedback from interested customers and prospects, drivers get a first look and some thrilling international wheel time in Ford's breakthrough new Focus before it goes on sale, friends get to come along for the ride of a lifetime and deserving charities will benefit, big-time.
Focus Global Test Drive will be held in early 2011 in southern Europe – the location will be confirmed next month. Driving exercises will be created to give participants an early, behind-the-scenes look at the new Ford Focus, and will allow them to enjoy a few high-speed, high-adventure activities. Participants will be free to document and share their experiences.
Beginning today, via the Focus Facebook page, friends and fans from around the world are invited to submit video applications explaining why they should be included in the first-ever Focus Global Test Drive. The application process invites prospective test drivers to "start more than a car" by providing the market equivalent of $10,000 for a charity they are passionate about, under the categories of hunger, education and environment/sustainability.
Details of the Global Test Drive application are now available on the "Global Drive" tab at http://facebook.com/fordfocus. A total of 100 participants from around the world will be selected to travel to Europe to be among the first external test drivers of Ford's all-new, next-generation Focus.
Focus Global Test Drive participants will be selected based on a range of criteria including their individual creative content, social networking vibrancy and volume of votes they receive.
With a total of up to $500,000 to be distributed across driver-preferred charities, participants will have the opportunity to "start more than a car." Ford gets some early feedback on a critical new global vehicle while drivers and their guests will savor an exhilarating international experience, and charitable organizations will benefit. In Focus Global Test Drive, everyone wins, as Ford continues its commitment to great products, a strong business and a better world.