Ford has set 50 dealers up to sell new and used cars and commercial vehicles on the web, and sales swung into action on June 29th. A new call center has also been opened to close the deal for customers that seek an alternative to the online purchase. The cars will be delivered to regional delivery centers; Ford has set up 12 facilities where customers will collect their cars and drive off.
The 550 traditional Ford dealers in the UK might understandably be miffed at this direct-sales move, but they're still the preferred choice of sixty percent of buyers. Haggling is possible with either outlet, and cutting out a level of complexity and cost would make life easier and possibly more profitable for Ford. For now, all statements support both efforts running in parallel.