As it turns out, you have to do a little more than build the Mercedes-Benz R-Class in order to get buyers to come take them off of your hands. Since the big Silver Arrow crossover first sauntered onto the scene back in 2005, Mercedes-Benz has done very little advertising, and as a result, consumers can't quite figure out what to make of the vehicle. According to Automotive News, that may be about to change. The company says that it will spend up to 15 percent of its total fall advertising budget on spots for the luxury people mover.
The ads will be geared toward wooing young families and will crop up during shows like CSI and Grey's Anatomy as two 15-second spots – one at the beginning of the commercial break and one at the end. Beyond that, we're not exactly sure what to expect from the commercials.
The move is part of a concerted effort to turn R-Class sales figures around. By May of this year, Mercedes-Benz had only managed to move a paltry 1,223 of the crossovers off of the lot. With a fresh face and plenty of advertising bucks headed toward the R, the German automaker says it hopes to see a double-digit percent sales increase compared to current numbers.
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[Source: Automotive News]