Ferrari brand guru Dany Bahar poached as new Lotus CEO?

Dany Bahar presenting the new Ferrari 458 Italia

Ferrari has announced some changes in senior management, including the appointment of Sebastiano Rio as its new industrial director. But the real news that has people talking is the departure of Dany Bahar.

After years as Red Bull chief Dietrich Mateschitz's right hand, Bahar moved to Ferrari two years ago to head up its new Global Brand Department, working in parallel with the racing team and road car divisions to put those little prancing horses on everything from pencils to laptop computers. His resignation from Ferrari has generated reports that the marketing guru is moving over to Lotus to take the chief executive position vacated this past July by Mike Kimberley.

If the reports prove accurate, it would be the second senior executive to leave the Ferrari family for a competing British sports car-maker, following the departure of designer Frank Stephenson to head up the newly formed McLaren Automotive's design department. We'll have to wait for an official announcement from Lotus for confirmation, but in the meantime you can read Ferrari's after the jump. And get ready for Lotus baseball caps to flood the market.

[Source: Ferrari and Autosport]

Ferrari: Sebastiano Rio – new industrial director

Maranello, 31st August 2009 - Sebastiano Rio is Ferrari's new Industrial Director and will have responsibility for all production and purchasing activities. Having previously worked for several years with Whirlpool, Rio replaces Andrea Bozzoli who, after 10 years with Ferrari, has decided to take his career in a new entrepreneurial direction.

There are changes too in the Commercial and Brand Department: Dany Bahar has left his position and his responsibilities will be taken over temporarily by the Chairman and CEO.

Share This Photo X