Mahindra's diesel pickup drops 'Appalachian' name

While it might not be the prettiest girl at the prom, we're still extremely intrigued by Mahindra's upcoming diesel pickup for the American market. Up until today, we've been referring to the new truck as the Appalachian, though reports now indicate that it will drop that moniker. Apparently, the Indian company wants to highlight its own name in an effort to build some much-needed brand recognition in a market it has never played in before. For that reason, some sort of nondescript name made from numbers and/or letters is to be expected.
Mahindra's newly un-named truck will feature a new four-cylinder diesel engine produced just for the States with help from Bosch and AVL. Power output should hover around 150 horses, though torque is expected to be a massive 300 lb-ft. Coupled with what should be reasonable fuel economy from just 2.2 liters of displacement, we think that Mahindra's new pickup could re-ignite the compact pickup market in no time at all. At least one domestic brand might be thinking the same thing, as this spy shot indicates that one of Detroit's finest brought one over for testing.


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