No details about the upcoming car were discussed, only that we should expect a Spectra-sized C-segment vehicle that may be shared with Hyundai. Hyundai CEO Kim Dong-Jin confessed to the organization losing its way slightly by slacking off on small, high volume cars and going after larger vehicles to bolster the brand images and offerings. A return to its roots will please dealers, and the Genesis Coupe will kick off a turbocharging frenzy at Kia, which will focus on small displacement forced induction engines.
[Source: Automotive News - Sub. Req.]