GM doubles incentives on light truck lineup

It's only been a few days since Paul Ballew, GM's executive director of global market analysis, responded to Toyota's high Tundra incentives with "game on". Now we know what games GM has in store, as the General has doubled Silverado and GMC Sierra incentives to $2,000 for extended cab versions. Regular cab models still have $1,500 on the hood.

GMs sales were down considerably in June, and one of the big surprises was the slow sales numbers for the General's all-new trucks. While $2,000 is a far cry from the $5,000 Edmunds estimates Toyota is spending on Tundra incentives, it should still help send Chevy and GMC dealership traffic northward. GM's new round of incentives is scheduled to begin July 10.

[Source: Automotive News (Sub. Req.)]

More Information