PSA Peugeot-Citroen names former Airbus chief as new CEO

There is a great deal of exchange at the top management level between the aerospace and automotive industries. Yesterday we mourned the passing of former Rockwell chief and Chrysler exec Robert Anderson. Bill Ford, Jr. recently stepped down as CEO of FoMoCo to make room for former Boeing chief Alan Mullaly. Now French automakers PSA Peugeot-Citroen have announced their new CEO: Christian Streiff, formerly head of the Airbus conglomerate.

Streiff replaces outgoing CEO Jean-Martin Folz, who has failed to meet his sales targets. Streiff's appointment won the approval of the Peugeot family, who still own 45% of the company. Although he takes over officially in February, Streiff is already joining the company today to learn the proverbial ropes before taking the reins.

Streiff is a graduate of the elite engineering academy Ecole des Mines, and spent most of his career at Saint-Gobain Sekurit, a glazier that, among other avenues, is a major automotive component supplier. Streiff's also known as an amateur pilot, mountain climber and novelist.

The automotive industry will be watching closely to see how Peugeot and Citroen fair under Streiff's leadership, while the sports world waits to see if he'll put the French automaker back into F1 against rival Renault.

[Source: Automotive News – sub. req.]

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