To make a big impact on the market at launch, the Roewe 750E should offer a lot of standard equipment. Even the 1.8 version is expected to come with electric sunroof, 8-way power driver's seat, and electrically powered rearview mirrors as standard. The 2.5-liter model will add a DVD player, Xenon lamps, Bluetooth phone system, and reverse parking sensors. Sounds like a decent first offering for this company.
For those who might not remember, the Roewe saga has been similar to the BMW/VW fight over the bones of Rolls-Royce/Bentley several years ago. Ford had first right of refusal on the Rover name, but didn't exercise it until SAIC had bought the rights to the MG/Rover operations and was salivating at the mouth to purchase the Rover name from BMW. We'll have to wait and see how the Roewe v Rover story unfolds.
[Source: Motor Authority]