The Joyster is a 3-door design study that hints at a future styling direction for the Czech automaker. Currently, most Škoda products clearly show their Volkswagen roots, but if the Joyster is any indication, that may be changing. Škoda appears to be developing a style all its own, much in the manner of another VW Group corporate cousin, SEAT, whose cars have a unique look even though they're based on VW mechanicals.
The sketch released shows the Joyster as having blacked-out A- and B-pillars, giving the front and side glass a wraparound look. The C-pillar is of the huge-blind-spot variety that seems to be very much in style nowadays. Slick, aggressive headlights and a bulging hood and fenders, and what appears to be a glass roof complete the package.
Inside, Škoda says that roominess, comfort and technology all combine to support the company's motto, "Simply Clever." We'll judge that for ourselves when we touch down in Paris next week.
(Press release after the jump)
PREMIERE FOR THE INNOVATIVE STUDY, JOYSTER, A COMPACT CAR FROM ŠKODA, AT THE PARIS MOTOR SHOW
The latest Joyster design study materializes ideas of new forms and functions of a compact car for Škoda's future customers and outlines the future development of familiar design elements from Škoda Auto. The Joyster is a three-door car with compact exterior dimensions, yet surprisingly generous interior space. It is also a new combination of compact body design and a wide range of communication technologies and comfort equipment.
The design study primarily pursues the long-term goal of offering simple and at the same time clever solutions, which together with Škoda's motto "Simply Clever" have become a widely recognised term for friendly and sophisticated details of Škoda car design.
The new design study will be presented alongside other innovations from Škoda Auto at the Paris Motor Show.