Volkswagen is really playing up the promiscuity of its small car's namesake, so much so that a promotional tie-in with that bastion of bachelorhood, Playboy, was inevitable. The September issue of the magazine features a back cover with a reverse angle shot of the front cover showing the backsides of three Playboy bunnies. The bunny in the middle, Holly Madison (who is also the queen bunny of Hugh Hefner's triplet of girlfriends), sports a tattoo on her lower back of a red VW Rabbit logo with copy that reads "The Volkswagen Rabbit. It's Back."
Volkswagen originally wanted to replace the traditional hidden Playboy bunny logo on the magazine's front cover with the Rabbit's logo. Playboy, however, nixed that idea, so VW's agency, MDC Partners' Crispin Porter + Bogusky, came up with the idea of hijacking the adult magazines back cover.