No, it's not powered by diesel fuel, it's powered by DIESEL cool. The MINI Cooper pictured was designed by MINI and
Renzo Rosso, founder of the Italian clothing label Diesel, for Europe's biggest AIDS benefit, the Life Ball. It sports a blue and white "lived-in" denim convertible top, along with copper accents to replicate copper rivets seen on Diesel jeans. Look for it on Ebay June 20-30, where it will be auctioned off with the proceeds going to Life Ball 2006. If you look closely you'll also see the MINI's sheetmetal has been "aged" just like those $300 pairs of jeans crazy people buy.