Honda Spice: Honda F1 gets a new publicist

Honda's Brackley, UK-based F1 team is evidently in need of a major makeover. Or so one would surmise after news today that Simon Fuller, backer of American Idol and famous himself for making the Spice Girls famous (that took skill) will be responsible for helping Honda's F1 team turn over a new leaf. What's in store for the team? Maybe camo driving suits and members of the pit crew who are voted off? 

All joking aside, Honda F1 spokespeople think that improving the organization's image through entertainment is a good thing as the sport struggles for viewership.

Share This Photo X