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Without a doubt Toyota has impressed its critics here in Chicago with the unveiling of the 2007 Toyota Tundra. As
evident by your comments, some agree
and some believe that the Toyota doesn’t have what it takes to be a tough truck.
Obviously the Tundra is a
big deal right now, but what will its impact be in the long run on the full-size truck segment in the U.S.? Should Ford
and GM worry about their best-sellers retaining that title, or will the Tundra turn out to be as impacful as Nissan’s
Titan? This is a billion-dollar question the answer to which could decide the fate of some players involved.