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Mulally says Ford pondering sub-Fiesta small car for emerging markets

by Jeffrey N. Ross (RSS feed) on Sep 11th, 2012 at 4:29PM

We haven't talked about or seen the Ford Start Concept in some time, but it's starting to seem like something similar to this car might become a reality soon. Automotive News reports that Ford CEO Alan Mulally says his company is looking at adding a small, value-priced B-segment car slotting in below the Ford Fiesta, and we can't help but think of how well Ford's 2010 concept would fill this spot. This unnamed sub-Fiesta model would likely take the place of the Ford Ka minicar, and it would ride on the same platform as the Fiesta instead of being built by Fiat on the Fiat 500 platform like... Read More

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