This represents an enormous increase over the 2,530 units it sold in the previous calendar year – which itself set a new record in 2014. Lamborghini's previous high-water mark stood at 2,430 units sold in 2008, but dipped in subsequent years through the global economic downturn that hit exotic automakers particularly hard. What's more is that the Raging Bull marque is gearing up to increase its sales even further in the coming years. The factory in Sant'Agata is preparing to add a third model line to the existing Huracan and Aventador with the introduction of the Urus. Once production of the new crossover ramps up, Lamborghini expects to sell approximately 3,000 of them each year, potentially doubling the record numbers from last year.
Even at those figures, the Italian brand remains among the smallest in the Volkswagen Group. Sales numbers from 2014 reveal that Bentley sold approximately 11,000 units, leaving only Bugatti as a smaller producer than Lamborghini with sales of its multi-million-dollar supercars counted in the hundreds, not thousands. Though it also posted record sales last year, rival McLaren sold roughly half the number of supercars that Lamborghini did at 1,650 units. By comparison Ferrari currently limits its production to 7,000 units per year – more than double Lamborghini's figures – and could raise that limit in the near future.
Sant'Agata Bolognese, 26. January 2016 – Automobili Lamborghini just ended 2015 with exceptional results. The all-time record of 3,245 vehicles sold worldwide comes with a rapid growth in workforce, which now stands at 1,300 employees.
More than 150 assembly line workers, technicians and highly qualified specialists have been hired recently with open-ended contracts, bringing the total of permanent employees taken on over the past five years to more than 600.
Stephan Winkelmann, President and CEO of Automobili Lamborghini, commented: "Lamborghini is experiencing strong, steady growth in sales and also in its workforce. We are getting ready for groundbreaking changes with the introduction of our third model in 2018, which points to stable, sustainable growth for our company. This is why our investments in human resources are more important than ever, as we continue to focus on excellence and continuous improvements in this new phase of the company's future."
The growth trend is destined to continue this year, with equally significant numbers. Since January, 30 new production line workers have joined the company thanks to the system introduced by the new supplementary company agreement. Other new hirings during the year will include technicians working in Quality, R&D, Purchasing, Industrial and Project Management divisions, as well as technical production staff.
The recruitment drive supports the development phase of the Urus: the super sports SUV and the third Lamborghini model. Launched in 2018, the Urus will take the company into a new era. Not only will the production site double in size – from the existing 80,000 m2 to 150,000 m2 - but 500 further new staff will be taken on. 180 of these new contracts have already been finalized. Investments in human resources are an important part of the company's corporate responsibility strategy, the aim of which is to create value through a responsible approach to the world and the areas in which Lamborghini operates, helping to ensure sustainable economic and social development with a constant ecological focus to preserve the planet for current and future generations.
Investments in human resources are an important part of the company's corporate responsibility strategy, the aim of which is to create value through a responsible approach to the world and the areas in which Lamborghini operates, helping to ensure sustainable economic and social development with a constant ecological focus to preserve the planet for current and future generations.
Umberto Tossini, Human Resources and Organization Director commented: "The results achieved are due to the commitment and motivation of our employees. We share with them the same passionate vision in their professional lives and we try to enhance their career aspirations while respecting their family and private life. Our corporate responsibility strategy translates into innovative projects in training activities, in talent development, in health prevention and care and in attention to the future generation."
Automobili Lamborghini adopts a participatory approach to trade union relationships, which are based on continuous dialog and collaboration in all key aspects of corporate life. One of the recent results of this positive climate was a new supplementary agreement, signed in 2015, which further extended the rights of Lamborghini staff with a particular emphasis on training, pay, and maternity/paternity benefits.