Ford marketing head honcho Jim Farley made waves at CES this week by telling show attendees, "We know everyone who breaks the law, we know when you're doing it," according to a report by Business Insider. Farley continued by saying, "We have GPS in your car, so we know what you're doing. By the way, we don't supply that data to anyone."

Farley has since amended his statement, saying that Ford does not, in fact, track its customers in their cars "without their approval or consent."

Apparently carried away with a hypothetical notion, Farley was attempting to describe how Ford might be able to employ aggregated user data for things like accurate traffic reporting and pattern spotting. A Ford spokesperson confirmed with Business Insider that its GPS units are not sharing the whereabouts of drivers, though there are a few on-board services that might do so. After opting in to the services (and presumably being made aware of any/all tracking and data collection), Ford's Sync Services Directions and Crew Chief software do, in fact, allow data collection as a means of improving both systems. Farley added that the opt-in data is not shared, even when being tracked.


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  • 44 Comments
      always_busy
      • 11 Months Ago
      On a side note I am pretty sure employ should not have two of the letter "e" attached at the end. Auto Blog, do your writers not bother to at least read what they type BEFORE they hit the send button? Do you not EMPLOY proofreaders?
      deee
      • 11 Months Ago
      Yet.
      Jesus!
      • 11 Months Ago
      You know good ol fashioned maps are looking better everyday.
      bK
      • 11 Months Ago
      Too late Jim...
      AcidTonic
      • 11 Months Ago
      "might be able to employee aggregated user data" Man I hate when people "employee" different tactics.....
      That Guy
      • 11 Months Ago
      This clown meant exactly what he said. He's apologizing because he got caught telling the truth. We all know how Ford hates the truth. This is yet another reason, in a list of many, to not buy Ford's unreliable garbage. Now their tracking your every move.
        Dean Hammond
        • 11 Months Ago
        @That Guy
        Come to think of it Matt, this is nothing compared with what some of the dribble that gets posted here on Autoblog, is it?....
        SCOTTM
        • 11 Months Ago
        @That Guy
        And OnStar isn't? ;p
      Radioactive Flea
      • 11 Months Ago
      Perhaps he should apologize for Lincoln.
      RetrogradE
      • 11 Months Ago
      When I get "carried away" I'm telling the truth. The difference between this guy and me is that his bosses are pissed about his truthfulness.
        frostillicus80
        • 11 Months Ago
        @RetrogradE
        You aren't kidding. In fact, the only thing that lip-slipper forgot to add was "deal with it."
      SquareFour
      • 11 Months Ago
      Anyone else find it ironic he's the "marketing head honcho"? I mean, it doesn't take a marketing guru to know you don't ever tell the paranoid American people they're being watched/tracked/monitored/whatever. That ought to be, if not rule #1, then at least #2 or 3.
      mylexicon
      • 11 Months Ago
      We don't share you data with anyone........until the DOJ, NSA, or DHS "ask" us to supply them with data 0_o
        Jason Alan Sipes
        • 11 Months Ago
        @mylexicon
        More like required under a court order which every company in the United States has to abide to under law.
          Bruce Lee
          • 11 Months Ago
          @Jason Alan Sipes
          Yes but if you weren't tracking your customers to start with then there is no order to comply with...why is Ford tracking people?
      Black Dyanmite
      • 11 Months Ago
      "I'm sorry for being honest. That's not what the car business is all about." - Jim Farley, Ford Motor Co. BD
      EdwinPalmer
      • 11 Months Ago
      Farley has since amended his statement, saying that Ford dose not, in fact, track its customers in their cars "without their approval or consent." Translation : Ford IS tracking their customers and recording where they drive , how fast they drive , how hard they brake, etc. You can count on it.
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