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If there are any lingering doubts why General Motors held onto Buick while killing Pontiac, Hummer and Saturn, one only has to look at the sales numbers from 2013 for the real answer. Thanks largely to strong sales in China, Buick set a global sales record last year by selling more than one million vehicles.

The lion's share of Buick sales came from China, which sold more than 809,000 units – about four times more Buicks than were sold in North America as a whole. In the US, the Buick Encore proved to be a big hit as the automaker spent the summer trying to keep up with demand of the subcompact crossover. Likewise, China-only models like the GL8 minivan and Excelle sedan (same as the US-spec Verano) were strong sellers in that market.

Helping crest the million-sales mark, Buick more than doubled its sales in Mexico with 2,319 units. Scroll down for the full press release.
Show full PR text
Buick Sets Global Sales Record Topping 1 Million in 2013
1,032,056 deliveries is best in brand's 110-year history
2014-01-08

DETROIT– Buick delivered 1,032,056 vehicles in China, the United States, Canada and Mexico in 2013, the most Buicks sold in a single year in the brand's 110-year history. The previous record was 1,003,345 sold in 1984.

Strong growth in both China and North America accounted for the record-breaking year, with global sales up 15.4 percent over 2012. China posted a 15.7 percent sales gain, while the U.S. delivered a 13.9 percent sales increase. Canada also saw strong sales growth, with a 9.5 increase over 2012. In the U.S., 42 percent of Buick buyers were new to the brand and to General Motors.

Buick experienced strong global growth in both crossovers and sedans from a product lineup that is among the freshest in the industry and the strongest the brand has ever featured.

The new Encore small crossover ended 2013 with 97,311 sales globally, while the eight-passenger Enclave saw sales grow 6.5 percent in North America. Enclave recorded its best year of U.S. sales in 2013. Exclusive to China, the GL8 posted an annual sales gain of 9.7 percent.

In the sedan segment, the China-exclusive compact Excelle again dominated in the compact sedan segment, delivering 6.9 percent sales growth. The Excelle GT and Verano compact sedans combined globally to deliver a 16.3 percent gain, while sales of the Excelle XT hatchback, sold only in China, were up 17.5 percent.

Country

2013 Volume

2012 Volume

Percent Change

China

809,918

700,007

15.7

United States

205,509

180,408

13.9

Canada

14,310

13,068

9.5

Mexico

2,319

1,122

106.6

Total

1,032,056

894,605

15.4


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