2014 GMC SierraGeneral Motors must be pretty pleased with sales of its two newest pickups, the GMC Sierra and Chevrolet Silverado, as it's announced price hikes for both models, as part of a planned price tweak.

Prices will be bumped by as much as $1,500, although weirdly, they'll be offset by as much as $1,500 in cash-back offers through the end of October. Fox Business reports that GM spokesman Jim Cain said of the price hike, "With the sell down of the '13 models nearly complete, this price adjustment was planned and is a normal part of business."

The move, as Fox is quick to point out, is an interesting one, as sales of the twin pickups struggled last month relative to the Ford F-Series, while both of GM's crosstown competitors have been aggressively undercutting Silverado and Sierra prices. The F-150 starts at $24,070 and the Ram 1500 comes in at $23,600, not counting any cash on the hood. A base Silverado, meanwhile, retails at $25,575.

As always, we want to know what you think - is GM making the right move by raising prices, especially considering the lower costs of the competitors, or is this a mistake? Have your say in Comments.


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    • 1 Second Ago
  • 63 Comments
      sharpsguy
      • 1 Year Ago
      It's the American way of business. Jack the price up, don't spread it around, then loudly advertise a HUGE discount, and the suckers think they're actually getting a "deal." Grocery stores, clothing stores, electronics stores ALL do the very same thing! "Reticketing" is commonplace in ANY retail business! Mark it up so you can mark it down a stick it to consumers right up where the sun.....well you know the rest.....
      rsxvue
      • 1 Year Ago
      Perhaps they increased the price so they can slot the Colorado below it?
      Antonio
      • 1 Year Ago
      It could be a move to help make the new GM mid-size pickups coming out soon more appealing in price since some people do not have the need for a full-size truck.
      snuser680498
      • 1 Year Ago
      Just replaced my 2011 Silverado with a 2014. They hit one out of the park this time. Now that I've had mine for a month, I would pay the additional $1500 for it, maybe even more. Best truck I have ever owned.
      MAX
      • 1 Year Ago
      Making room for the Colorado and Canyon which are pretty big compacts
      Paul
      • 1 Year Ago
      Raising prices in a very competitive truck market is not real intelligent marketing. I don't think the price strategy will be long lived. By the end of the year GM will probably be taking $10K off their trucks on rebates and incentives. Lots of end of year pressure for shear sales numbers will force GM to adopt this approach.
        mapoftazifosho
        • 1 Year Ago
        @Paul
        They raise the price on it and then offset that with a "price-slash". This is used to entice people to buy now instead of putting the purchase off til later...it increases the sense of urgency...the trick is to not let people know of the price increase...
        Tom
        • 1 Year Ago
        @Paul
        Um all car manufacturers take 5-10k of vehicles at the end of the year. That's the best time to buy. Gotta make room for next years model. Also is cheaper for a dealer to add incentives to buy the vehicle then to pay taxes on it.
      Stuka87
      • 1 Year Ago
      GM is infamous for always offering the most discounts on their vehicles (When was the last time you saw a GM truck without a cash back offer?). This is just their way of making customers think they are getting a deal, when in reality they are just paying the original MSRP. Them claiming the price increase is because the 2013 inventory has been sold off makes no sense. If anything they would start out with a higher price on the 2014's to make people want to get the 2013 for cheaper,
        Luke
        • 1 Year Ago
        @Stuka87
        Same line of thinking I had....
        Andrew
        • 1 Year Ago
        @Stuka87
        ditto
        Tom
        • 1 Year Ago
        @Stuka87
        Well whatever works to sell a product. U don't really think GM is the first company to ever do this do you?
      Winnie Jenkems
      • 1 Year Ago
      Family Truckster
        • 1 Year Ago
        @Winnie Jenkems
        [blocked]
          • 1 Year Ago
          [blocked]
      roadhazzard11
      • 1 Year Ago
      Is it just me or does the entire center "stack"/radio look like a pimple that is waiting to be squeezed? Seriously GM had the chance to make a vehicle with a quality attractive interior and it missed the mark again.
        the.fog
        • 1 Year Ago
        @roadhazzard11
        It's just you.
          Tom
          • 1 Year Ago
          @the.fog
          actually Luke its just you and maybe 1 or 2 others
          Luke
          • 1 Year Ago
          @the.fog
          No it's not. Looks like some sort of something being squeezed from an orifice to me....
        jtav2002
        • 1 Year Ago
        @roadhazzard11
        Save for the carryover column shifter they have been using for a decade, I like the interior myself.
      Dean Hammond
      • 1 Year Ago
      first off Caddy releases the $75k upmarket Volt and now this.....personally I veiw this as retro active....
      fx16gts
      • 1 Year Ago
      I wouldn't hesitate to pay the extra money....it's a great truck.
      MJC
      • 1 Year Ago
      Looks like a case of marketing math... No one is going to pay sticker price for one of these, so they must raise the price to support the inevitable incentives and further price reductions that customers are going to demand.
        Arizonarelax
        • 1 Year Ago
        @MJC
        Logic may be correct. GM's pricing across product lines seems severely out of touch.
          Tom
          • 1 Year Ago
          @Arizonarelax
          All new vehicles have pricing way outta touch. But people still buy them.
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