If we were to paraphrase the opening lines of Kenneth Graeme's Wind in the Willows for our own purposes, we'd write, "Have you heard about Volvo? They never planned a new crossover at all. It was all a horrid low trick of theirs...." To be fair, though, we can't blame them for our own presumption. When the Swedish car company created a site called LeaveTheWorldBehind.com and teased a couple of videos for some kind of collaboration with Swedish House Mafia, we thought the crossover in one of the teasers pointed to a new vehicle on the way.

Turns out that's not the case. It really is 'just' a collaboration with the band on a music video for Swedish artist Lune's cover of their 2009 song, Leave the World Behind.

But there are Volvos in it, and you can watch it below and hear original song alongside. We've also included the press release with more details on why it all came together, and a behind-the-scenes video on the collabo. To paraphrase Forrest Gump, "That's all we have to say about that."






Show full PR text
Behind the Scenes with Swedish House Mafia members

2013 May 22: This week, the members of Swedish House Mafia unleashed a new version of their hit song "Leave the World Behind" featuring the young Swedish singer Lune. Swedish House Mafia created their new music video in collaboration with Volvo Cars in Scandinavia and the song and video will be the leading theme in Volvo's forth coming global launch campaign of the new Volvo XC60.

"All Volvo's XC cars are designed around people's wish to get out there and to leave your everyday life behind for a while. So we thought that the members of Swedish House Mafia were the obvious choice," said Per Carleö, Marketing Manager at Volvo Cars.

Volvo XC cars are designed to bring you out of town and into a tranquil or adventurous experience, away from today's busy urban lifestyle. The new XC60 is no exception. The challenge was to create a relevant and credible, yet exciting campaign that clearly explains the Swedish heart of Volvo and the core of Scandinavian lifestyle.

For the last few years, Swedish House Mafia has been one of the most successful music acts in the world and by far the most successful Swedish act. They have officially broken up as of their final appearance at the Ultra Music Festival in Miami, USA, on March 24, 2013. The band members are now concentrating on new projects in their successful careers but as a last project together, they created a brand new version of "Leave the World Behind.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 12 Comments
      cpmanx
      • 1 Year Ago
      Look at the Geely KC Fastback concept from last month's Shanghai Auto Show and you can see where Peter Horbury's energy has been going. Hint: It ain't to Volvo. The Tata-Jaguar takeover is an Indian-British mix that seems to be going well, perhaps because those cultures actually have a long connection. It'll be fascinating to see how the Geely-Volvo takeover works out, given the limited precedent of Chinese & Swedish interactions. For now, Volvo seems a bit rudderless, though it is not fair to judge until the new platform and new models begin to arrive in 2015.
        nettsu
        • 1 Year Ago
        @cpmanx
        I know the states doesn't get the V40 but it's a fantastic car. I know it's technically the last of the Ford era Volvos but if that's any indication of the design/safety/technology direction Volvo is going in (and Geely has said they will let Volvo run as is) - it's definitely not a bad thing. My partner cross-tested the V40 with the 1-series and the A-Class and actually was much happier with the V40 (appearance and safety being the deciding factors).
          cpmanx
          • 1 Year Ago
          @nettsu
          Yeah, I wish the V40 were on sale here in the US. Shame that's not the direction of the current business plan.
        CH
        • 1 Year Ago
        @cpmanx
        Peter Horbury doesn't work for Volvo, so why should any of his energy be directed there?
      11fiveoh
      • 1 Year Ago
      Meh..
      treeinsc
      • 1 Year Ago
      Yuppies may like it.
      piggybox
      • 1 Year Ago
      nice mv for the song, not much for the car
      mookieblaylock
      • 1 Year Ago
      cool story bro
      navypond
      • 1 Year Ago
      Swedish Gloom...