Toyota isn't convinced the Ford Focus was the best-selling nameplate globally last year. Bloomberg reports that for the second time in seven months, both Toyota and Ford are laying claim to the title. Ford cites R.L. Polk & Co. data that says the automaker moved some 1.02 million Focus models in 2012 compared to just 872,774 Toyota Corolla units. But Toyota says the actual figure is closer to 1.16 million Corolla models.

Last year, Ford said it took the sales crown through the fist half of 2012 based on information from IHS Automotive, but Toyota pointed out those numbers left out models like the Corolla-based Matrix and Auris, as well as the Corolla Fielder and Scion xB-based Corolla Rumion. Whether or not Toyota's belief that all these cars should be counted in the Corolla bucket is accurate or not is seemingly up for debate... as is the question of why it matters so much to both parties.

This time around, Ford is holding the line that the Focus is the "best-selling nameplate," with Erich Merkle, a US sales analyst with Ford saying the company's figure is, "a pure number that is verified by a third party." Toyota, meanwhile, has requested clarification from Polk.


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      Koushiro Izumi
      • 1 Year Ago
      Toyota needs to give up. Just because they have multiple models with the \"Corolla\" nameplate doesn\'t mean they can use it for their argument. Ford pretty much sells the Focus hatchback worldwide while Toyota has the Corolla name on multiple cars in different countries to suit their respected markets. Toyota should only consider their Corolla sedan which is mostly sold worldwide, anything else with that name is actually a different car. Corolla Rumion? Corolla Fielder? Toyota makes Corolla a sub-brand in Japan, the other cars do not count and should be taken as enitrely separate vehicles. Ford wins this title. Period.
      Dane Grant
      • 1 Year Ago
      Here is more proof that Toyota wants quality not quantity..... The Ford Focus is sold in THREE body styles world-wide, not 7 different names, divisions and sizes for different markets..... You lost Toyota, work on your tan color options, not this....
      Camaroman101
      • 1 Year Ago
      autoblog's moderators suck if they dont delete these bogus trolls
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      Slideways
      • 1 Year Ago
      Spamming on autoblog with different accounts... The comment system has hit an all time low.
        • 1 Year Ago
        @Slideways
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      domingorobusto
      • 1 Year Ago
      If we go with Toyota's thinking then, does Ford get to count the Focus based Escape and C-Max? It's the same deal. And if we do, how do the numbers come out then?
      Basil Exposition
      • 1 Year Ago
      IMO all vehicles in the tally must be built on the same architecture AND have the same badge name.
      Rr778
      • 1 Year Ago
      By toyotas logic dodge can count the charger and challenger and 300c all as sales on 1 platform
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