So you are one of the 6,309 lucky drivers to own the terrifically excellent BMW 1 Series M Coupe, but don't feel like it sets you apart enough from the rest of us? Well first, we have the tiniest violin in the world, ready to play a sad song. Once that is out of the way, BMW has some very unique gear for you. Pierre Leclercq, the Manager of Design for M Automobiles, has come out with a polo shirt that will be available only to 1 Series M Coupe owners. Each shirt will have the owner's name embroidered on the left sleeve, and the silhouette of their car will be emblazoned on the back of the shirt. It is is even stitched in the color of the owner's car!

The shirts are limited to one per vehicle, and owners are able to order a shirt by entering their VIN when placing the order online. Each shirt is produced as a one-off, specifically designed for the owner of said 1 M Coupe, making the act of wearing one a sort of 'secret handshake' for 1 Series M Coupe owners. Nice.


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    • 1 Second Ago
  • 21 Comments
      S54_E85
      • 2 Years Ago
      BMW's making big chunk of money recently because they follow a simple rule -> milking the right crowd
        Rich
        • 2 Years Ago
        @S54_E85
        Well that, and they cut our salaries 20% (from dealership repayment to BMW NA employees) across the board a few years ago. So I'm glad they have more money for trinkets.
      Jason Krumvieda
      • 2 Years Ago
      I swear, if BMW crapped in a box and took pictures of it the Auto industry would report on it.
      Agilis
      • 2 Years Ago
      Tool. shed.
      IBx27
      • 2 Years Ago
      Yeah, that's tasteful.
      illmatic81491
      • 2 Years Ago
      89 mother flipping euros? yeah i stopped once i saw that. http://imageshack.us/a/img341/3691/lmaoa.png
      n.bob2
      • 2 Years Ago
      Horrible
      kuntknife
      • 2 Years Ago
      Now it will be easier to identify the person who parks like a douchebag, not just the car :D.
        Ak74
        • 2 Years Ago
        @kuntknife
        I can feel jealousy in your comment
      Lucky Vanos
      • 2 Years Ago
      Ultimate douche shirt for the ultimate douche drving machine.
        Fermat1313
        • 2 Years Ago
        @Lucky Vanos
        Bitter much?
        nowherefast792
        • 2 Years Ago
        @Lucky Vanos
        Anyone that has something bad to say about how a BMW drives cleary has never driven one or doesn't belong behind the wheel of a car.
        Ak74
        • 2 Years Ago
        @Lucky Vanos
        99% of BMW douches immigrated to Audi.
      ...
      • 2 Years Ago
      Looks like an M5 to me.
      ferps
      • 2 Years Ago
      The shirt should really be shown how it will be worn: with the collar up.
      desinerd1
      • 2 Years Ago
      The shirt is going to last longer than the car, but make sure you get the extended warranty when you order it.
      Rich
      • 2 Years Ago
      Because this is where we put out money and R&D... t-shirts... I guess considering our products of late, it's about time something we sell can't be liable for a recall.
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