The Crosslane Coupe Concept that Audi showed off at the Paris Motor Show contained a great deal of embedded, rather than displayed, technology. Yet a report in Autocar indicates that the Crosslane Coupe's looks will have a larger affect on Audi in the near-term, not its "multimaterial" spaceframe and three-cylinder hybrid powertrain. A new design direction, taking cues from the convertible crossover concept, is planned in order to inject more differentiation in the company's products, as design chief Wolfgang Egger says Audi needs "something new without breaking from tradition."

It's intriguing that Audi is beginning a quest for greater individuality with its crossovers, since we find it easier to identify Audi's Q cars at a distance than its sedans. The Q vehicles will be overhauled first, with much stronger dimensionality added to the grille as a signature element. Beyond that there will be "greater visual cohesion" between the exterior and interior, and "advanced technology" will play a greater role in the shift in looks. As this is all a bit of vague design speak, we'll just have to wait to see it to understand what it all means.


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  • 36 Comments
      dal
      • 2 Years Ago
      Looks alot like the 2005 Saturn Vue but with the roof chopped off. so much for different.
        D E S I G N
        • 1 Year Ago
        @dal
        If saturn built anything remotely close to this car, they'd still be in business.
      Alex740
      • 2 Years Ago
      glad to hear the interiors will be closer in design to the exteriors, I've always liked Audi's restrained exterior design but the interiors feel like a busy mess of buttons and creases that doesn't match the cleanliness of the exterior design despite being very high quality.
      S40Powered
      • 2 Years Ago
      Miss the days when a S4 looked DIFFERENT than a A4.
      Myself
      • 2 Years Ago
      Oh, the copy machine broke down?
      kuntknife
      • 2 Years Ago
      Wait, they make more than 1 car?
      gmhtv1
      • 2 Years Ago
      UGLY AND OVERPRICED CRAP....GOOD LUCK
      Lachmund
      • 2 Years Ago
      much appreciated. some of the new models (a6, a3) really do look a bit pale...especially in in vanilla trim
      MotionDesigner
      • 2 Years Ago
      It's about time.
      cypherxx666xx
      • 2 Years Ago
      that´s risky business. i love creativity but they build good looking cars that sell like hot cakes, why change that?
        k.naz
        • 2 Years Ago
        @cypherxx666xx
        Because a lot of people (mostly those on AB and Jalopnik) seem to be complaining about the similarities within the lineup, forgetting the fact that MB and BMW do the same thing. Nothing new here. Personally I like the design and how Audi differentiates the models with different LEDs, DRLs and taillights along with the proportions.
          cypherxx666xx
          • 2 Years Ago
          @k.naz
          yeah i have seen those comments over the years, but honestly, Audi has hardly put a foot wrong over the last 15 years or so. those who cannot spot the differences between an A4 or A8 or between a Q5 or Q7, should get their eyes checked. why change a winning recipe? as long as they don`t look like Bimmers or Benzes...
          Myself
          • 2 Years Ago
          @k.naz
          There's a corporate face, lending each model brands main character features, and then there's selling cars like GAP - Audi XS to Audi XXXL.
          ThomasP
          • 2 Years Ago
          @k.naz
          Of course proportions are different... proportions are naturally different on cars of different size classes. However, I believe Audi recognizes that they have a diverse enough portfolio to allow for some design variation. Perhaps giving their crossovers and AWD wagons a different look than their sedans and soupes? Or maybe their smaller cars and crossovers will have a different from their larger ones? (look at how Ford's cars and trucks don't share a common design language, or how Hyundai's Genesis and Equus look different from the rest of their lineup)
          Alex740
          • 2 Years Ago
          @k.naz
          @k.naz I don't think Audi is going to change their design language because of commenters on AB or Jalop. The criticism must be coming from people with more sway like journalist, dealers and consumers for a car company to make a change when they are doing so well. I can barely tell the difference between an A4 and an A6 anymore and I notice cars, imagine what a typical consumer must think?
        telm12345
        • 2 Years Ago
        @cypherxx666xx
        Similar design language is a good idea, but when the A8 looks like a long A4 to the average US consumer, its not good because we care a lot about status. Its the same reason Toyota sells as Lexus here, etc.
      S40Powered
      • 2 Years Ago
      Well about freakin' time! They're becoming quite boring with all the lineup looking the same.
      Trevor
      • 2 Years Ago
      All car companies do this.... Only lexus fan boys can tell the difference between any of their bland vehicles. BMW does the same thing as the 3 series, 5 series look the same and the grand coupe looks the same as the 7 series.
        Jonathan
        • 2 Years Ago
        @Trevor
        But... Mercedes doesnt. Neither does Volvo, Jaguar, etc. Audi is the WORST at doing it. How can you not tell the difference btwn the a4 and a5? (from the front) That being said, I almost confused the front of a BMW 5GT for a 7...
      JC914
      • 2 Years Ago
      Damn... i thought that was a Hyundai
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