It's been a couple of years since Chrysler first kicked off its popular "Imported from Detroit" tagline, but the automaker's hometown rally cry is about to make the move from advertising to special-edition models. According to The Detroit News, Chrysler will introduce the Chrysler 300 Motown and Chrysler 200 8 Mile special editions confirming our previous report, and these new models are only two of 66 new models expected out by 2014 that Chrysler previewed to its dealers recently.

The article states that the new 200 package will mark 10 years since Eminem's 8 Mile movie first hit the big screen, and while there are sure to be many jokes about a special-edition car named after the city's historic yet poverty-lined road, it is one of many "buzz packages" that Chrysler hopes will continue its upward sales trend. With filming already complete for the 300 Motown commercial, it is likely that this will be the next buzz car we will see from Chrysler, as it will coincide with the new Broadway show called Motown: The Musical opening next spring. The 300C John Varvatos and 300 Glacier are new additions for Chrysler as well and special edition packages are also planned for the Ram 1500 and Dodge Dart.

Scroll down to see Chrysler's original "Imported from Detroit" ad with Eminem's Lose Yourself which received plenty of buzz when it aired during Super Bowl XLV in 2011.


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    • 1 Second Ago
  • 39 Comments
      Antonio
      • 2 Years Ago
      Outside of that ghetto, why would ANYONE want a "Detroit" badged vehicle?
        Zoom
        • 2 Years Ago
        @Antonio
        I'd be more proud to drive a Detroit car rather than a Mississippi car.
          adrenalnjunky
          • 2 Years Ago
          @Zoom
          good thing those BMW's are made in Alabama, huh?
          adrenalnjunky
          • 2 Years Ago
          @Zoom
          blah - fail. I was thinking about the Mercedes plant. BMW's are South Carolina. not enough coffee yet this morning.
        Dave T
        • 2 Years Ago
        @Antonio
        http://www.youtube.com/watch?v=tFAiqxm1FDA
        Dave T
        • 2 Years Ago
        @Antonio
        http://www.youtube.com/watch?v=tFAiqxm1FDA
        Dave T
        • 2 Years Ago
        @Antonio
        http://www.youtube.com/watch?v=tFAiqxm1FDA
      sampsonhead
      • 2 Years Ago
      what idiot that this was a bright idea? let's pay tribute to a movie that's 10 years old about a struggling rapper and his "rise" from 8 mile. the demo for this car has never seen 8 mile and probably never will. the 200 is driven by people in retirement who live in florida. whatever chrysler, even eminem doesn't what to be on 8 mile anymore, do you think reminding him of that everytime he gets into his car is a good idea?
        2000_Red_XJ
        • 2 Years Ago
        @sampsonhead
        I guarantee that the "8 Mile" special edition is not to pay tribute to Eminem's movie. It's in reference to 8 Mile Rd that is the northern border of the City of Detroit. If you're from Michigan, you know what 8 Mile is. Whether that's a good association or not to have with your car, that's a different story all together.
      • 2 Years Ago
      [blocked]
      SpikedLemon
      • 2 Years Ago
      Do they sit on cinder blocks?
      Antonio
      • 2 Years Ago
      Enter At Your Own Risk: Police Union Says ‘War-Like’ Detroit Is Unsafe For Visitors http://detroit.cbslocal.com/2012/10/06/enter-at-your-own-risk-police-union-says-war-like-detroit-is-unsafe-for-visitors/
      spa2nky1
      • 2 Years Ago
      It's amazing that giving it a decent powertrain, a few minor exterior and interior upgrades and some top notch advertising turned the sebring into this decent seller.
      PowerSteering
      • 2 Years Ago
      The 200 is actually quite a bargain given it offers almost 300 hp with the V6 option and many luxury upgrade for a very competitive price. The dealer here offers a no haggle price for this model in the mid 20s. Good luck finding the same anywhere else for that price.
        cgm9999
        • 2 Years Ago
        @PowerSteering
        Yes, and this is how a normal schmuck would see it. However, for those who know better (most people who contribute to, and visit this website), it's still the least competitive car in its market. There are far more things that make a car good/great, than the the peak horsepower number that a car possesses. Quite simply, sitting in one of these cars conjures up words like "rental car", "mediocrity", and "Wow, where did my life go so wrong?" Seriously, this car is at least 6 years out of sync with the rest of the industry in regards to styling, build quality, material quality, and dynamics.
        NightFlight
        • 2 Years Ago
        @PowerSteering
        The only, and I mean the ONLY good thing about the 200 is the Pentastar V6. I've logged literally thousands of miles in 200s and Avengers, thats including after the MMC too. There are no redeeming qualities.
      Karfreek
      • 2 Years Ago
      I'm just going to sit back and watch this train wreck...
      Beardinals
      • 2 Years Ago
      Hey Chrysler, there is such a thing as too many special editions.
      Ducman69
      • 2 Years Ago
      I'm not sure if I'm wiggerish enough for a Chrysler. :(
      BB79826
      • 2 Years Ago
      An 8 Mile edition is appropriate for the kind of classless trash that would actually willingly purchase a Chrysler 200.
      cgm9999
      • 2 Years Ago
      Blech. There's many reasons why I wouldn't by a Dodge/Chrysler product (terrible resale, poor build quality, lack of refinement, etc.), but the way they choose to market their brands is a very large part of it. Dodge seems content with cornering the the embarrassing the "Hey, I'm a man who loves dressing like Hulk Hogan and I'm old enough to know better!" machismo-redneck market with garishly-colored, vinyl-tape-striped, 2 ton plus muscle cars that are slower than the competition and Chrysler, seemingly the upmarket, luxury arm of the company, is marketing their cars for the hoodrat demographic. While I'll agree that their products aren't totally hopeless (although they would be without the unapologetically good Charger and 300), marketing to people who can't afford your cars is never a great strategy. Not to mention, such a strategy such as embracing, rather than deflecting, a culture of urban blight and decay is the complete opposite of aspirational marketing. If someone really wanted to embrace the culture and ethos of this marketing gimmick, a person wouldn't waste their unemployment checks on a shitty new Dodge Avenger/Chrysler 200, they'd buy a clapped out 1995 Chevy Caprice with fake Impala badges all over it for $2,000 and call it a day.
        MAX
        • 2 Years Ago
        @cgm9999
        They don't your business, they want real Americans with hearts and brains, you deserve a sCamry cgm999999
          MAX
          • 2 Years Ago
          @MAX
          Meant, Chrysler doesn't want your business, they want real Americans with hearts and brains, you deserve a sCamry cgm999999. You can be like all the douches with 4runners who say they don't want a Grand Cherokee or Wrangler but have extreme buyers remorse or the other douches with Tundra's who say they don't get no respect!
          cgm9999
          • 2 Years Ago
          @MAX
          I don't usually reply to such vacuous drivel, especially when it's not even part of a cogent sentence, but here goes: this fake American just got back from his fourth year long tour serving his country over in Afghanistan and all he has to show for it is his second Purple Heart. Is that not 'Merkin nuff fer ya? Just because I wouldn't be caught dead in a sloppily engineered product that was constructed with so much disdain and ridicule for the common American doesn't mean I'm not a real American. It makes me a savvy consumer that believes in capitalism to the point that I would never buy a product based on where it was made. My allegiance is to the best made product for the money, period. If you keep giving companies like Dodge/Chrysler a free pass to continue producing embarrassing dreck, they will. If, however, you want to force them to build more desirable cars, vote with your dollars and buy the car that deserves your hard earned cash the most. Maybe then Chrysler will get the message and build a 200 that's worth your money. Everyone wins this way. This is a whole lot better than what we get now, which is this insulting crap, born in a soulless marketing room from people that actually believe the average American consumer is so tasteless and naive that they should buy a car based on cheesy marketing rather than actual engineering and design quality.
        Karfreek
        • 2 Years Ago
        @cgm9999
        Actually, their marketing is dead on. Eminem came out in the late 90s as I was finishing my Junior year in college. I am now 34, Married, two kids in a Dual Income household. I live in that perfect little deveopment that all the people love. I remember Eminem, I have seen his movie, and I have his music on my iPhone. At the price point of the market that Chrysler is playing in I am a bullseye for who they want in the showroom.
          cgm9999
          • 2 Years Ago
          @Karfreek
          Yes, I'm 30 myself, married, dual income and have no children. I too grew up during Eminem's heyday. The distinction here is that what was cool when I was a teenager no longer plays a role in what I perceive as desirable, and thus, what I decide to purchase today. Stone Cold Steve Austin, Limp Bizkit, and Altezza taillights sucked then, and they suck harder now. It's 10 to 15 years later. I've grown over time and my tastes have either changed or became more nuanced. This is completely normal and expected. Assuming that just because I would've bought a car that played up hip hop culture when I was 17 and washing dishes at Chili's at $5.15 an hour that I would by a car today based on the same marketing strategy seems incredibly myopic and simplistic. I don't know too many established young professionals in my demographic that would watch this commercial and not want to roll their eyes.
        GuyClinch
        • 2 Years Ago
        @cgm9999
        What a hater - the Challenger is awesome. Who cares if its slower - its still crazy fast and better looking then the other muscle cars. But best of all its roomy for a bigger driver. Are you 6'4" and want to drive a car with 400lbs of torque. Well a Challenger is your only solution to that problem. Not to mention the Cherokee and Charger are flat out awesome vehicles. The JCG is the best looking SUV on the road and the only lux SUV outside of Land Rover with the chops to actually go off road. And the Charger - well that just kicks ass - looks great has tons of torque - and is available with AWD. We shall see if Fiat can actually help something besides the interiors but they are building some excellent cars right now.
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