BMW isn't saying exactly why it put the M3 GT2 Art Car done by Jeff Koons atop Norway's 640-meter-high (2,112 feet) Preikestolen (Pulpit Rock), but it did. There's said to be some connection to Edvald Munch's painting The Scream, but things are a bit fuzzy there (and Koons is American), and does there really need to be a reason anyway?

The racing coupe was on display in London during the Olympics, where BMW was the transport sponsor, so we suppose this is one way to top the quadrennial spectacle. While it would have been much simpler and far cheaper to drag out the green screen and video workstation, or Photoshop, or a matte painter, that's not the BMW way. So the real car was driven to a landing zone and a helicopter hauled the M3 to the top of the rock, where we suppose it can now stop pining for the fjords.

There's a video below with the action, and another here that the owner won't let us embed.


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  • 23 Comments
      tylermars.design
      • 2 Years Ago
      I should have read the title a little closer, I thought someone accidentally destroyed an art car.
      protovici
      • 2 Years Ago
      BMW = Go big or go home.
      P54
      • 2 Years Ago
      The name of the cliff is "Preikestolen", called "pulpit rock" here in this article. In Norwegian "preike" or "preke" is the English "preach" and "stolen" is "chair". Hence the Norwegian name bear the meaning of "Preachers Chair", however the very name "preikestolen" in Norwegian has the same meaning as the word "Pulpit" in English, an elevated position for the preacher. What a place for a preacher, however who would hear down below? Is this "stunt" symbolic for the "state of art" at the "Pulpit"?
      RomanM
      • 2 Years Ago
      Never understood the point of BMW Art cars, they looks flashy, tasteless and stupid. Why waste a perfectly nice car and paint it like for kindergarten.
        P54
        • 2 Years Ago
        @RomanM
        Because it is made for kids.
        Andre Neves
        • 2 Years Ago
        @RomanM
        Art is in the eye of the beholder. In which case, wealth determines what is art and what isn't.
        taeles
        • 2 Years Ago
        @RomanM
        Wish I could give more than 1 thumbs up to this, well said RomanM :)
      Mason
      • 2 Years Ago
      wat
      costeau
      • 2 Years Ago
      Nah. No links to Edvard Munch. He's not even from that part of the country. From what I could suss out reading the local media, the stunt is part of the ONS (Offshore Northern Seas) expo, although I can't fathom why a car manufacturer would be sponsor of that particular event, which ties more into what happens to the petrol and diesel _before_ it reaches the car's fuel tank.
      Tom Bryan
      • 2 Years Ago
      I dunno, this is pretty damn badass....here's to the hard way but the better way....BMW stands for that anyway.
      graphikzking
      • 2 Years Ago
      What a waste of resources and time. Why not just have someone take a photo with a green screen behind it and photoshop it into the background? They photoshop the photos anyway to get the lighting etc all nice. What a complete and udder waste.
      Chris Goldrick
      • 2 Years Ago
      Good thing they didn't use Careless Air.
      Agilis
      • 2 Years Ago
      Not art.
      David
      • 2 Years Ago
      so where's the drop???
      Luke Lau
      • 2 Years Ago
      I watched it like four times in fear at I read the title as, Watch BMW drop a priceless art car OFF a cliff.
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