• Aug 13, 2012
When you want the crowd to help you design something automotive related, Local Motors seems to have become the go-to. The Phoenix-based company that birthed the Rally Fighter has since collaborated with DARPA, Edison2 and Peterbilt among others, and now it can add Domino's Pizza to the list.

The pizza pie maker wants to create, with your input, the Ultimate Delivery Vehicle that will ease the 10 million miles per week its drivers do. A five-part design competition will begin today and end on February 19, 2013, with each phase covering a different aspect of the vehicle: design, packaging, interior, surfacing and rendering. After that will come the prototype... and eventually, better pizza. Or a better pizza experience, at least.

For insight into the needs of a pizza deliverer, the contest will be joined by a national television campaign featuring the Domino's CEO doing ride-alongs with "delivery experts" and soliciting feedback. The particulars are now available here, and there's a video and press releases from Domino's and Local Motors just below.



Show full PR text
Domino's Pizza Reinventing Itself on the Road, Asking Consumers to Help Design the Ultimate Delivery Vehicle

ANN ARBOR, Mich., Aug. 9, 2012 /PRNewswire via COMTEX/ --After pioneering pizza delivery with innovations such as the Heatwave Bag, corrugated pizza box, magnetic car topper and Domino's Tracker(TM) - Domino's Pizza (NYSE: DPZ) is looking to revolutionize delivery once again.

Beginning Monday, the recognized world leader in pizza delivery launches a national campaign as unique as anything in its proud 52-year history, asking consumers to contribute to a whole new pizza delivery experience by helping design the Ultimate Delivery Vehicle.

In an unprecedented move, Domino's will launch the first national television campaign around consumers designing a pizza delivery vehicle - from the wheels up. Domino's and its delivery experts cover 10 million miles each week in the U.S. alone, and join consumers and car enthusiasts in the excitement and intrigue of what the Ultimate Delivery Vehicle could eventually become.

"Part of the excitement of this campaign is that none of us is really sure how the design will end up, or what it will feature," said Russell Weiner, Domino's Pizza chief marketing officer. "But one thing is for certain: we are always striving to get better - and while we are known as the delivery experts, we aren't stopping there when it comes to ensuring the best pizza delivery experience possible for our customers."

Domino's is partnering with Local Motors, a Phoenix-based open source, community-driven automobile designer and manufacturer. Design competitions begin Monday, Aug. 13. Consumers and enthusiasts can submit a design idea by visiting ultimatedeliveryvehicle.com - where they can take part in several stages of design competitions including exterior, packaging, interior and surfacing. Domino's will be giving out more than $50,000 in prizes throughout the competition stages to consumers who submit ideas and designs.

"The Local Motors Community of over 18,000 enthusiasts, established in the principles of open source and co-creation, generates vehicles of the future," said Jay Rogers, Local Motors CEO and co-founder. "We are excited to partner with Domino's Pizza to design a worldwide, game-changing delivery experience for its customers by co-creating the Ultimate Delivery Vehicle."

The national TV campaign, beginning Monday, highlights Patrick Doyle, Domino's Pizza president and CEO, riding along with and gathering direct feedback from current Domino's delivery experts during actual pizza deliveries.

"This may just be our ultimate 'Oh Yes We Did' moment and our national television campaign shows that this is not just a stunt," said Weiner. "With the help of Local Motors, car enthusiasts, Domino's fans and pizza lovers everywhere, we hope that our eventual prototype design is something that truly revolutionizes the Domino's experience for everyone."

For more information on the Ultimate Delivery Vehicle and its design competitions, visit www.ultimatedeliveryvehicle.com or www.localmotors.com/dominos.


LOCAL MOTORS IN PARTNERSHIP WITH DOMINO'S PIZZA® INTRODUCES THE "ULTIMATE DELIVERY VEHICLE" COMPETITION

Auto and Design Enthusiasts Invited to Join the Local Motors Community in Designing the World's First Purpose-Built Pizza Delivery Vehicle; $50,000 in Prizes Will be Awarded

Phoenix, Ariz. – August 9, 2012 – Local Motors, in partnership with Domino's Pizza (NYSE:DPZ), announced today the first phase of a five-stage competition to create the ultimate pizza delivery vehicle. Domino's, the recognized world leader in pizza delivery, has engaged the Local Motors global community of designers, fabricators, engineers and enthusiasts to help them revolutionize pizza delivery. The Domino's Ultimate Delivery Vehicle Challenge, powered by Local Motors, will launch through the Forge at LocalMotors.com on Monday.

The first competition will be a 5-week Design Competition, running from August 13 through September 23, in which the concept, overall look and feel for the vehicle will be defined. Complete competition details will be outlined in a comprehensive design brief and video released by Local Motors on Monday.

"The Local Motors Community of over 18,000 enthusiasts, established in the principles of open source and co-creation, generates vehicles of the future," said Jay Rogers, Local Motors CEO and co-founder. "We are excited to partner with Domino's Pizza to design a worldwide, game-changing delivery experience for its customers by co-creating the Ultimate Delivery Vehicle."

The competition will engage Domino's customers and members of the Local Motors Forge in five-phases of competition that will conclude in February 2013, culminating in a prototype production of the world's first ultimate pizza delivery vehicle.

Competition Schedule
o Design: Begins August 13 and ends September 23
o Packaging: Begins October 30 and ends November 12
o Interior: Begins November 27 and ends December 11
o Surfacing: Begins January 8, 2013 and ends January 22, 2013
o Rendering: Begins February 5, 2013 and ends February 19, 2013

Prizes
Prize amounts vary per competition. In all, more than $50,000 in prize money will be awarded along with the opportunity to see the top designs in each competition through to prototype.

"This may just be our ultimate 'Oh Yes We Did' moment and our national television campaign shows that this is not just a stunt," said Russell Weiner, Domino's Pizza chief marketing officer. "With the help of Local Motors, car enthusiasts, Domino's fans and pizza lovers everywhere, we hope that our eventual prototype design is something that truly revolutionizes the Domino's experience for everyone."

Together, Local Motors and Domino's Pizza have created a short video that tells the story behind their quest to design the Ultimate Delivery Vehicle. Click here to view the video.

About Local Motors
Local Motors leads next generation, crowd-powered automotive manufacturing, design and technology to enable the creation of game changing vehicles. Through open-source principals, Local Motors co-creates innovative vehicles and components with its virtual community of 18,000+ designers, fabricators, engineers and enthusiasts from around the world. Its groundbreaking approach to automotive development has been recognized in publications such as Popular Science, Wired and Popular Mechanics, as well as the Discovery Channel. For more information and/or to join the Local Motors Community visit www.localmotors.com.

About Domino's Pizza®
Founded in 1960, Domino's Pizza is the recognized world leader in pizza delivery. Domino's is listed on the NYSE under the symbol "DPZ." As of the second quarter of 2012, through its global footprint primarily made up of locally-owned and operated franchises, Domino's operated a network of 9,924 franchised and Company-owned stores in the United States and over 70 international markets. During the second quarter of 2012, Domino's had global retail sales of nearly $1.7 billion, comprised of over $808 million domestically and nearly $865 million internationally. Domino's Pizza had global retail sales of over $6.9 billion in 2011, comprised of over $3.4 billion domestically and over $3.5 billion internationally. In May 2011, Pizza Today named Domino's its "Chain of the Year" for the second straight year – making the company a three-time overall winner, and the first pizza delivery company to receive the honor in back-to-back years. In 2011, Domino's was ranked #1 in Forbes Magazine's "Top 20 Franchises for the Money" list.


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  • 42 Comments
      David B
      • 2 Years Ago
      Just read the first couple pages of Snow Crash by Neal Stephenson. The Deliverator drives a very specific car for Cosa Nostra Pizza.
      michigan
      • 2 Years Ago
      This auto blog article bought and paid for by Dominos
      engr31st
      • 2 Years Ago
      Before you worry about a car designed for your business you should educate the drivers. Yesterday returning from work there was a car in front of me with a Dominos sign on the roof. Now the speed limit is 55mph, however the driver was in the passing lane doing about 40mph and as I passed him I observed that he was texting while driving either to or from a delivery. I live in Florida and the cell phone monotoring while operating a Motor Vehicle is very lax. Want a hot pizza go pick it up yourself. Sick of texting and cell phones while operating a Motor Vehicle.
      Andre Neves
      • 2 Years Ago
      Just use a Scion xB. Has about the same aerodymanic properties as their pizza boxes. Should makes stacking easy too.
      Gregg
      • 2 Years Ago
      Old school post office (AM General) style Jeep with 1-seat, make the rear cargo area a warming oven, make sure it has 4WD (because folks order pizza in lousy weather). Done.
      brian
      • 2 Years Ago
      The perfect Pizza Delivery vehicle isn't a car - It's a scooter: http://farm4.staticflickr.com/3624/3433467058_c49727165f_z.jpg
      Bret Frohwein
      • 2 Years Ago
      Why not design a decent tasting pizza first?
      RONNIE
      • 2 Years Ago
      who can eat domino's pizza anyway? it sucks!! The crust is the best thing about it,,but they use processed fake cheese, and that ruins it all....REAL provalone cheeses will stink,,and streach across a table before breaking,,try that with fake cheese.
      Brian Evans
      • 2 Years Ago
      This is all BS! Dominoes isn't going to purchase any vehicle for there drivers! Pizza deliver people use there own vehicle's to deliver! If the company were supplying the vehicles then they would be out of business! Wake up America!
        Carlos
        • 2 Years Ago
        @Brian Evans
        *their
        MGPARROTHEAD777
        • 2 Years Ago
        @Brian Evans
        I worked for Domino's Pizza for 7-8 years. The corporate stores have more flexability. But I have seen some stores that have there vehicles. I know for a fact in Kuwait they buy all the vehicles for the store. Here in the USA it depends. I always used my own car. And I made good money. For a single person. SO I would say it's a very small percentage do maybe around 2-3% but some places do have alternate transportation. But at the time when Gas was low and the Liberals were not overprinting money. Gas was .88-$1.25 a gallon. Now since gas has doubled since Moron Obama has been in office. I would not deliver anything.
          SatinSheetMetal
          • 2 Years Ago
          @MGPARROTHEAD777
          No one has a really good grasp of cause and effect of oil/fuel prices. Hell I learned just yesterday that lies on twitter can cause gas prices to rise that very same day.
          w7c2012
          • 2 Years Ago
          @MGPARROTHEAD777
          Gas prices were the highest in 2008 when GWB was president. I waited in line to pay 4.55 as I recall.
        Rembrandt
        • 2 Years Ago
        @Brian Evans
        The drivers wouldn't own the vehicles, that would be up to the franchisee and Domino's. There are already several franchises with their own vehicles (look up domino's scooter). Why would they be out of business? They already compensate their employees for vehicle wear and tear.
      Timothy Tibbetts
      • 2 Years Ago
      Whatever is cheap as dirt, gets good gas mileage and keeps the pizza cheap. Next.
      weirdo
      • 2 Years Ago
      Buy a fleet of old Pintos, and the flaming gas tank can keep the pizzas warm.
        • 2 Years Ago
        @weirdo
        [blocked]
      Narom
      • 2 Years Ago
      Don't the drivers use their own cars?
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