When you want the crowd to help you design something automotive related, Local Motors seems to have become the go-to. The Phoenix-based company that birthed the Rally Fighter has since collaborated with DARPA, Edison2 and Peterbilt among others, and now it can add Domino's Pizza to the list.

The pizza pie maker wants to create, with your input, the Ultimate Delivery Vehicle that will ease the 10 million miles per week its drivers do. A five-part design competition will begin today and end on February 19, 2013, with each phase covering a different aspect of the vehicle: design, packaging, interior, surfacing and rendering. After that will come the prototype... and eventually, better pizza. Or a better pizza experience, at least.

For insight into the needs of a pizza deliverer, the contest will be joined by a national television campaign featuring the Domino's CEO doing ride-alongs with "delivery experts" and soliciting feedback. The particulars are now available here, and there's a video and press releases from Domino's and Local Motors just below.




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Domino's Pizza Reinventing Itself on the Road, Asking Consumers to Help Design the Ultimate Delivery Vehicle

ANN ARBOR, Mich., Aug. 9, 2012 /PRNewswire via COMTEX/ --After pioneering pizza delivery with innovations such as the Heatwave Bag, corrugated pizza box, magnetic car topper and Domino's Tracker(TM) - Domino's Pizza (NYSE: DPZ) is looking to revolutionize delivery once again.

Beginning Monday, the recognized world leader in pizza delivery launches a national campaign as unique as anything in its proud 52-year history, asking consumers to contribute to a whole new pizza delivery experience by helping design the Ultimate Delivery Vehicle.

In an unprecedented move, Domino's will launch the first national television campaign around consumers designing a pizza delivery vehicle - from the wheels up. Domino's and its delivery experts cover 10 million miles each week in the U.S. alone, and join consumers and car enthusiasts in the excitement and intrigue of what the Ultimate Delivery Vehicle could eventually become.

"Part of the excitement of this campaign is that none of us is really sure how the design will end up, or what it will feature," said Russell Weiner, Domino's Pizza chief marketing officer. "But one thing is for certain: we are always striving to get better - and while we are known as the delivery experts, we aren't stopping there when it comes to ensuring the best pizza delivery experience possible for our customers."

Domino's is partnering with Local Motors, a Phoenix-based open source, community-driven automobile designer and manufacturer. Design competitions begin Monday, Aug. 13. Consumers and enthusiasts can submit a design idea by visiting ultimatedeliveryvehicle.com - where they can take part in several stages of design competitions including exterior, packaging, interior and surfacing. Domino's will be giving out more than $50,000 in prizes throughout the competition stages to consumers who submit ideas and designs.

"The Local Motors Community of over 18,000 enthusiasts, established in the principles of open source and co-creation, generates vehicles of the future," said Jay Rogers, Local Motors CEO and co-founder. "We are excited to partner with Domino's Pizza to design a worldwide, game-changing delivery experience for its customers by co-creating the Ultimate Delivery Vehicle."

The national TV campaign, beginning Monday, highlights Patrick Doyle, Domino's Pizza president and CEO, riding along with and gathering direct feedback from current Domino's delivery experts during actual pizza deliveries.

"This may just be our ultimate 'Oh Yes We Did' moment and our national television campaign shows that this is not just a stunt," said Weiner. "With the help of Local Motors, car enthusiasts, Domino's fans and pizza lovers everywhere, we hope that our eventual prototype design is something that truly revolutionizes the Domino's experience for everyone."

For more information on the Ultimate Delivery Vehicle and its design competitions, visit www.ultimatedeliveryvehicle.com or www.localmotors.com/dominos.


LOCAL MOTORS IN PARTNERSHIP WITH DOMINO'S PIZZA® INTRODUCES THE "ULTIMATE DELIVERY VEHICLE" COMPETITION

Auto and Design Enthusiasts Invited to Join the Local Motors Community in Designing the World's First Purpose-Built Pizza Delivery Vehicle; $50,000 in Prizes Will be Awarded

Phoenix, Ariz. – August 9, 2012 – Local Motors, in partnership with Domino's Pizza (NYSE:DPZ), announced today the first phase of a five-stage competition to create the ultimate pizza delivery vehicle. Domino's, the recognized world leader in pizza delivery, has engaged the Local Motors global community of designers, fabricators, engineers and enthusiasts to help them revolutionize pizza delivery. The Domino's Ultimate Delivery Vehicle Challenge, powered by Local Motors, will launch through the Forge at LocalMotors.com on Monday.

The first competition will be a 5-week Design Competition, running from August 13 through September 23, in which the concept, overall look and feel for the vehicle will be defined. Complete competition details will be outlined in a comprehensive design brief and video released by Local Motors on Monday.

"The Local Motors Community of over 18,000 enthusiasts, established in the principles of open source and co-creation, generates vehicles of the future," said Jay Rogers, Local Motors CEO and co-founder. "We are excited to partner with Domino's Pizza to design a worldwide, game-changing delivery experience for its customers by co-creating the Ultimate Delivery Vehicle."

The competition will engage Domino's customers and members of the Local Motors Forge in five-phases of competition that will conclude in February 2013, culminating in a prototype production of the world's first ultimate pizza delivery vehicle.

Competition Schedule
o Design: Begins August 13 and ends September 23
o Packaging: Begins October 30 and ends November 12
o Interior: Begins November 27 and ends December 11
o Surfacing: Begins January 8, 2013 and ends January 22, 2013
o Rendering: Begins February 5, 2013 and ends February 19, 2013

Prizes
Prize amounts vary per competition. In all, more than $50,000 in prize money will be awarded along with the opportunity to see the top designs in each competition through to prototype.

"This may just be our ultimate 'Oh Yes We Did' moment and our national television campaign shows that this is not just a stunt," said Russell Weiner, Domino's Pizza chief marketing officer. "With the help of Local Motors, car enthusiasts, Domino's fans and pizza lovers everywhere, we hope that our eventual prototype design is something that truly revolutionizes the Domino's experience for everyone."

Together, Local Motors and Domino's Pizza have created a short video that tells the story behind their quest to design the Ultimate Delivery Vehicle. Click here to view the video.

About Local Motors
Local Motors leads next generation, crowd-powered automotive manufacturing, design and technology to enable the creation of game changing vehicles. Through open-source principals, Local Motors co-creates innovative vehicles and components with its virtual community of 18,000+ designers, fabricators, engineers and enthusiasts from around the world. Its groundbreaking approach to automotive development has been recognized in publications such as Popular Science, Wired and Popular Mechanics, as well as the Discovery Channel. For more information and/or to join the Local Motors Community visit www.localmotors.com.

About Domino's Pizza®
Founded in 1960, Domino's Pizza is the recognized world leader in pizza delivery. Domino's is listed on the NYSE under the symbol "DPZ." As of the second quarter of 2012, through its global footprint primarily made up of locally-owned and operated franchises, Domino's operated a network of 9,924 franchised and Company-owned stores in the United States and over 70 international markets. During the second quarter of 2012, Domino's had global retail sales of nearly $1.7 billion, comprised of over $808 million domestically and nearly $865 million internationally. Domino's Pizza had global retail sales of over $6.9 billion in 2011, comprised of over $3.4 billion domestically and over $3.5 billion internationally. In May 2011, Pizza Today named Domino's its "Chain of the Year" for the second straight year – making the company a three-time overall winner, and the first pizza delivery company to receive the honor in back-to-back years. In 2011, Domino's was ranked #1 in Forbes Magazine's "Top 20 Franchises for the Money" list.